We have to take into account that Google updates its algorithm about 600 times a year , so there are between 2 and 3 updates a day, which are usually minimal and we hardly notice them, but from time to time it decides to do something strong (as in this case) and there are SEOs who tremble and stop sleeping…
Let's explain what this latest update consists of and what it aims to achieve.
Google Fred , in my opinion, would be a mix of Penguin and Panda , but with the added benefit of penalizing websites full of advertising that are only intended to make money with affiliate programs. Thus, Fred would pursue benefits of using a turkey phone number list websites with low-quality content , few and poor-quality links, and sites full of advertising banners .
It seems that this update has not yet been noticed much in Spain, but in the US there are many sites that have been affected and have stopped ranking, which in turn has led them to lose thousands of visits.
By the way, and before finishing, I want to tell you that it is said that Fred's name comes from the famous cartoon Fred Flintstone .
If I could ask Google two questions, they would be : will this update also penalize websites full of Adsense ? And will the next update be called Pablo Mármol?
Xavier Castellnou
Xavier Castellnou
CategoriesCurrent Marketing
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2 comments on “Google’s new Fred algorithm update”
Web architecture
May 22, 2018 at 8:42 am
Hello, good morning. Thank you for the information. It is very useful and interesting even though Fred has been with us for some time and is doing his thing. It is a very helpful article for those of us who are dedicated to this professional sector of SEO. You serve as an inspiration to all of us who are dedicated to this profession and to those who want to become one. I hope you continue writing articles of such quality as this one.
