Support and train

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If you want to use Facebook’s special local page structure, you will need to contact Facebook to start the process. This can be done via your own account manager (if you have one), or via the contact form (read more about the pros and cons in this blog by Abbie Nowak ). Facebook has improved its service for businesses considerably and usually responds quickly to submitted requests.



Step 2: Pilot period
For many local entrepreneurs or franchisers, social media is still a huge 'far from my bed' show. If you have 50 or more stores, I would fax lists not recommend setting up the project with all stores at the same time. Start with a group of about 10 stores and work with them on a pilot of 3 to 4 months. Firstly to gather insights, but also to work on support for later. Only if the pilot has been successful, roll it out to more stores.

Shopkeepers often employ young staff who can handle social media just fine, but that is in their private lives. Using social media for business purposes is very different. It is crucial to support and train the entrepreneur and his/her staff well. Provide e-learning opportunities and tutorials on creating and posting content. But certainly do not forget to prepare them for local webcare and community management. Without support and training, your local project may die a silent death. You could also think of a helpdesk, for example, so that the entrepreneur can always contact a specialist inside or outside your company if in doubt.