Findable in search engines

[bappy7]

10 steps to success
Start with a strategy: define your goal, message, target audience and KPIs.
Think of a good hashtag.
Map (potential) ambassadors (also in your own organization), know their sphere of influence/network. This can be extended with tools like Coosto, but you can also start small and 'manually'.
Put the hashtag in your organization's bio.
Create a content calendar . A good calendar contains a clear planning with topics, social media messages and images. Usually with a carefully filled in short term and a long term on main topics. In this way you create a continuous flow of communication. This makes the execution workable. By sharing this calendar with your ambassadors, they are well informed. They become more involved and they will share messages more actively. Some ambassadors will even like to participate in filling in the content calendar.
Deploy your ambassadors. You can easily invite and inform the ambassadors who are close to you in the working relationship. You can create an app group for communication. You can approach and inform the ambassadors who are a bit further away from your organization by email. You share the content calendar with both groups.
Use image or image that incorporates text. Image provides more interaction and a greater reach.
Monitor conversations with the hashtag.
Measure the effects, analyze and adjust if necessary.
Evaluate (goal, target group, KPIs achieved?) and learn.
What did it yield?
We use #NLinnovatief as an umbrella to connect topics, to connect organizations to the topic and to inform and inspire entrepreneurs. We also discovered that using a hashtag is good for:

Coordination with partners, social ambassadors and stakeholders.
Increasing engagement.
Increasing reach.
Evaluating reach, usage, interaction and actors.
The use of hashtags in various social media channels ensures cross-channel connection. More and more ambassadors use the hashtag on LinkedIn and #NLinnovatief even appears on Facebook and Instagram.

We also made sure that the hashtag is easy to find in search engines. We did this by mentioning job function email database the hashtag on multiple pages and at multiple levels on our website. We also used SEA (Search Engine Advertising). It makes a campaign visible, findable and recognizable on multiple channels. The choice of channel can be adjusted to the type of content. The various expressions complement and reinforce each other.

Results in the first year of #NLinnovatief
The results in the first year: via the hashtag we achieved a reach (people who were able to see a message with #NLinnovatief on their timeline) of 15 million people and an interaction (tweets, retweets, likes) of 25,000. We achieved this snowball effect because 750 ambassadors actively showed their involvement within a quarter. The fact that the Twitter account of @MinPres is part of this makes us extra proud!

https://twitter.com/minpres/status/785883206306398208

The fact that others/influencers share and use your hashtag is not only nice, it also increases the credibility and power of your campaign and ensures variation, a large reach and group feeling/community. Good examples of this are the use of the hashtag by interest groups and by commercial organizations.