Content Marketing for B2B Companies: Format Matters

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Define what you want to say about your product and who you want to say it. Then choose the best path(s):

CAD and BIM files: In certain sectors, these types of files are essential for buyers evaluating different suppliers.
Infographics: These are highly digestible, visual, and easy-to-read content. They're a way to create an impact on potential buyers.
Social posts: It's essential to be on social engineer data communities (we'll discuss which ones another day) and update them constantly. They're also a key point of interaction between your company and your audience.

Video: Video marketing has gained popularity in recent years. Audiovisual content is educational, dynamic, and stays in the lead's memory.
Blog content: Consistent blogging is essential, as it helps improve brand awareness, boost your Google rankings, and increase organic traffic to your website.

White Papers and Downloadables: This content may be more technical, essential for advanced stages of the purchasing process. Additionally, in exchange for this material, we may request the downloader's information via a form.
At Bannister Global, we know your company can resonate with your audience with quality content and move them through the sales cycle with the right amount of information.