Adding tag support for organization-level return policies

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Return policies are a significant factor that shoppers consider when purchasing products online, which is why Google last year enabled structured data extraction of return policies for individual products. Now, it’s adding support for return policies at the organization level , meaning you’ll be able to specify a general return policy for your business, rather than having to define one for each individual product you sell.

Adding an organization-level return policy can usa student data help reduce the size of your product structured data markup and make it easier to manage your return policy markup in one place. It can also enable your return policy to appear in other search results, such as knowledge panels and brand profiles, in addition to product search results.

Google case study shows the importance of structured data
Google has published a case study that shows how structured data and crawlable URL optimization led to a nearly doubling of clicks from search engine results pages (SERPs). The study focused on implementing video structured data and following best practices. Although the case study focused on videos, the insights and strategies shared are applicable to a wide range of content types. These improvements include improved discoverability and visibility in search engines, which brings significant benefits to websites that properly implement these techniques.