What is an email deliverability test?

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There are two main ways to test email deliverability, and marketing professionals use both. First, you can track email metrics to see how well your emails are performing against the goals you set for your campaign. Compare the results of different campaigns or different email list segmentations for quantifiable metrics, such as:

Opening rate
Click-through rate
Opt-out rate
Spam rate
If you have high unsubscribe rates or student data spam alerts - or very low opens and clicks - you may want to implement the email marketing deliverability best practices outlined below.

Second, there are a number of free online tools that can be used to test the likelihood of your email ending up somewhere other than your inbox. For example, tools like Sender Score and BarracudaCentral can check to see if the Internet Service Provider or ISP you are sending from has been blacklisted in any way. If the provider has a low reputation, email systems naturally assume that the emails are spam.

Additionally, you can run your email through other free tools like Mail Tester or Litmus to analyze the content for anything that violates email deliverability best practices. For example, spam filters look for certain clickbait words, excessive exclamation points, and excessive capitalization. Testing your content before sending can save you from problems later.