But why is legal marketing important? As mentioned earlier, there are many advantages that can be enjoyed by those who invest in legal marketing. From increased credibility and notoriety on the web, to a greater prospect of clients, even if indirectly. Read below the points that we consider to prove the importance of marketing for lawyers:
Promote the lawyer's brand
Whether we like it or not, the name of a lawyer or law firm is a true brand. In smaller cities, if we stop someone on the street and say the name of a lawyer who has worked in Family Law for decades, they will probably recognize him or her, even if.
In the digital world, this is no different. The only “detail” is that you can be seen by millions of people in a short period of time, further increasing your visibility and promoting your brand. This is a benefit that brings others in sequence, such as credibility, clientele, loyalty, etc.
Increase the credibility of the office or professional
As we mentioned in the previous topic, through marketing for lawyers it is possible to increase the credibility of the firm or professional. How? Current generations value professionals who are present on digital platforms, who are organized on the web and who work with 360-degree marketing.
Therefore, the simple fact of having social media that is always updated, even if only a few times a week, already increases your credibility. Furthermore, through Instagram Reels, for example, it is possible to demonstrate your high level of knowledge on a specific subject, thus demonstrating your quality as a professional, something that was previously only possible through “word of mouth” marketing.
New billing methods
Few people think about it, but marketing for lawyers can bring new methods of billing. Of course, this is not the main focus, after all, the objective of working with digital marketing is precisely to show the world your work, increasing your credibility and number of clients.
However, the vast majority of platforms, such as Instagram itself, already allow whatsapp number list you to monetize your videos, even the shorter ones. This way, even if indirectly, it is possible to increase the firm's income through viral and informative videos on social platforms.
Prospecting and retaining new customers
All this engagement through viral content naturally increases the prospect and loyalty of new clients. Over time, depending on how your marketing for lawyers has developed, it will even be necessary to increase the value of the consultation, since many may visit you just out of curiosity.
An example out of context, but which gives us an idea of what can happen, is the case of Paulo Muzy, a doctor specializing in sports health who recently gave an interview on a podcast saying that he had to triple the cost of his consultation due to the number of people who came just to meet him.
The internet is an open world and through social media it is possible to prospect new clients and retain many of them. Some of your followers may view some content on your Instagram and find a case similar to the one they are going through, so they contact you and hire you as their personal lawyer.
This is just one example, there are other dynamics that can happen, whether on Instagram, a personal website, Facebook, TikTok, an integration platform between lawyers, etc.
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