CEO and Project Manager
August 4, 2016
Would you ever have wanted to cross the country if it meant traveling for 5 months in a Conestoga wagon? Probably not… especially with the threat of dysentery and snake bites that travelers face. Fortunately, traveling today is much easier (and cheaper) than it was in the days of the Oregon Trail.
Comfortable and affordable air travel is open to everyone these days, and globetrotters around the world are delighted. Travel apps have reason to celebrate too, as more and more travelers are seeking out trip planning apps. A TripAdvisor study revealed that 42% of global travelers use smartphones to plan or book their trips!
Because travel is accessible to all germany email address types of people, this also means that there is a wide range of individuals traveling, with different budgets, tastes, and planning styles.
Successful travel apps develop different campaigns designed for different segments of travel users , while messages designed for budget-conscious audiences will not appeal to luxury travelers.
We'll show you how to create campaigns for five of the most common travel user segments, using push messages and in-app communications to win over any wandering traveler.
Table of Contents [ Hide ]
1 1. Backpacker on a budget
2 2. Spontaneous wanderer
3 3. Pre-planner
4 4. Big Spenders
5 5. Unique Adventurers
1. Backpacker on a budget
The Budget Backpacker is typically young, relatively new to travel, and not looking to spend a lot of money.
Note: Traveling on a low-cost plan, these users will be won over with discounts, assistance in finding hotels, push notifications about transportation offers, and tourism agendas revolving around free activities .
