What is the side effect of having easy access to free data all the time? Nobody wants to be bothered with unwanted information that they are not looking for at that very moment. Customers and consumers want to be in control of finding what they want, when they want it, and how they want it .
If you consider this general behavior, and then add the additional level of difficulty of targeting a technical audience of engineers and technical professionals, the hill can become very steep. It's clear that engineers are analytical and skeptical of marketing .
Why? Because they are solving critical problems cuba email address and they can't afford to compromise. The solutions they implement improve processes and products and make life easier, so they need to be done right. But the reality is that they don't have all the answers all the time . To solve problems, they need the help of experts and to do that, if your company sells B2B and you want to do it to engineers, you need to make sure they know your company and find your products and services when they are looking for them. Only then.
At Bannister Global we know about industrial marketing , with its long purchasing cycles, high costs and investments, and extreme complexity in decision-making to meet unique product or service needs for a very small customer list.
Where to start? Your website is critical to getting started. Even without inbound marketing, your company’s website has become the virtual front desk and is the first window to a business when potential customers search online.
Do you want to know if your website is in good shape?
