Luis Herrera
Apr 17, 22 | 7 min read
how_to_promote_products_on_instagram
Reading time: 5 minutes
Social media offers a great opportunity to reach the right audience and maximize results without having to make a large investment. Thus, knowing how to promote a product on Instagram is a central step in any marketing strategy for this social network .
When good advertising choices are made, ads tonga email list become interesting, live is busy and the offer becomes irresistible. For the most inattentive strategies, the probability of low conversions increases, harming the performance of the entire company.
If you want to successfully promote products on Instagram , we have prepared a post with the 7 best practices so that you can become an expert when publishing on this social network.
Keep reading!
1. Create a professional profile
Instagram offers a few types of profiles, including a professional one, which can help you create even more powerful strategies to get lots of sales without spending so much on advertising.
For example, through this type of profile you will have access to various metrics that will allow you to adjust your actions to reach your audience and get them to interact, such as knowing the best times to post, the profile of your followers and how users interact with your posts.
This is essential to understand the effectiveness of the content we are publishing on the platform and adjust the strategy accordingly to achieve better numbers. Therefore, do not stop using the resources offered by the professional profile of this network.
2. Good image quality, or nothing!
Have you ever seen an Instagram profile where the photos were ugly and unattractive? You probably didn't stay there for long, did you?
As I mentioned a few paragraphs ago, this network has extremely visual characteristics and, therefore, it is essential to use high-quality images that have the potential to retain the audience.
To do this, it is important to understand what sizes they should be, how to edit them to make a difference, and how to harmonize them with your profile so that your page is attractive and manages to attract people's attention.
If you want to deepen your knowledge about photos to maximize your results, I bring you the best content from our repertoire so that you can complete this reading and achieve it:
Do you know how to choose images for Instagram? We'll tell you how to do it here!
Image sizes are very important, here we tell you everything you need to know!
How to beat the Instagram algorithm? If you have original content, you'll find the answer here.
3. Instagram Resources: You can't stop using them!
There are several features that the tool offers to make life easier for those who create content and make announcements. For example, through Stories you can show a little of the day-to-day of your business, as well as interact with your person to create a feeling of closeness.
Through IGTV, it is possible to create slightly longer videos to demonstrate the main features of the product being offered, as well as explaining how it can help people solve a problem.
Feed posts serve as a showcase, so it is worth taking care of the photos and making them attractive and charming to ensure that customers get in touch. These and other features of the platform are of great help to you in achieving the business goals you have set for yourself.
4. Use Hashtags Strategically
You know when you upload a photo and the caption contains several hashtags ? This is another way to reach people in promoting your products. For example, if you are advertising a cosmetic, you can use #beauty, #skincare, and others.
Hashtags are a way to group ideas, concepts, or conversations together. They make it easier for people to find other people posting about topics they're interested in.
By including the appropriate hashtags in your updates, you can effectively reach new people interested in your products. The key is to use ones that not only describe the obvious (what's in the photo) or the business, but are also rankable and actively used on the platform.
Use these lists to create the top 10-20 hashtags that relate to your business, brand, and products and put them in a note on your smartphone. That way, you can refer to them no matter where you're posting from.
This way, people who are using those words to find content on social media will find your posts. Plus, you appear in the explore feed and, as a result, you can reach a target audience that was previously unaware of your brand.
There is also the option of using locations. If you have a local business and do not ship to other cities, you can include your service point.
This will help you appear in front of people who are viewing related posts.
But be careful! It is not considered good practice to have more than 20 hashtags, and all the ones you use must be closely related to the post you are making. Otherwise, the Instagram algorithm will rank your post negatively.
5. Instagram Ads: It can be the ally you are looking for to explore new horizons
On both Facebook and Instagram, there is the possibility of creating sponsored posts, also known as "Ads", which in its loose translation into Spanish means "advertising". Through ads, you can segment and reach people who have certain desirable characteristics.
For example, if you want to appear to users in a certain age group, you can narrow this down in Ads Manager.
Additionally, you can advertise to people of a specific gender, with certain interests, and who live in a region you want to target.
Without a doubt, Instagram Ads are a huge gateway that allows you to intelligently explore new horizons by simply investing a few resources to increase the reach of your product and, in this way, ensure that your Digital Marketing planning on social networks fulfills its purpose.
To achieve this, you will need to carefully analyze and design your buyer persona profile to create ads that are effective for a specific target , or a much larger one. This is up to you to decide!
And, of course, once you start promoting products on Instagram using Ads, the platform will show you performance metrics so you can monitor them effectively and thus improve decision-making for future actions.
