Therefore, the need to identify your target audience, analyze it and know how to reach it becomes a fundamental aspect to increase sales and improve the results of your company. Furthermore, million-dollar budgets are not necessary to implement good marketing. Creativity, organization and strategy are the three allies that must accompany any company on this path.
In both the consumer and industrial markets , seeking, creating and maintaining a relationship with the customer becomes essential. Having a well-defined business personality facilitates the projection of a clear image to the public , increasing the chances of attracting their attention and creating a bond between both parties.
In order to achieve this goal, it is first list of cuba consumer email important to note the importance of having a deep knowledge of the people we want to target . Knowing their needs, desires, attitudes and behaviors, among many other aspects, will allow us to optimize the company's image and develop effective and profitable communication.
Marketing must accompany the evolution of the company over time. It is not a strategy to increase sales in a short period of time, but rather to win over customers and build loyalty so that they repeat the purchase again and again, as well as attracting new customers to join an already consolidated portfolio.
How can I use marketing?
Being listed in the yellow pages, placing an occasional ad in the newspaper or on the radio, or giving away pens with your company logo is no longer enough.
Your company has a turnover of a few million euros, but you have realised that you are wasting resources, that you could be reaching new markets, new audiences and new turnover figures . Your company's communication has never been a priority and the time has come to professionalise it.
