How to optimize your online shop

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A successful online store relies on more than just high-quality products and good marketing. Often, it's the subtle details that determine whether a visitor actually makes a purchase or leaves the site.

Advertising Estugo logo with phone number, white
Today, consumers decide within seconds whether they trust a store. physician database Given this, optimal user guidance is essential.

Loading time – seconds decide on sales
Few things have such a direct impact on the bounce rate as a loading time that's too long. Studies show that a delay of just one second can reduce the conversion rate by up to 7 percent. Users today expect a fast, seamless experience – especially when shopping on mobile. According to Google, over 50 percent of visitors abandon a website if it takes longer than three seconds to load.

There are many solutions to this problem: Compress images, reduce unnecessary scripts, and rely on high-performance hosting. A content delivery network, or CDN for short, also helps reduce loading times for international visitors. If you want to go a step further, use modern image formats like WebP or AVIF and also ensure that the server runs over HTTP/2 or HTTP/3.