Burnout syndrome in digital marketing

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Most jobs in digital marketing promise dynamism, adventure, creativity... and stress, lots of stress. Whether you're running online marketing campaigns for your company or working in an agency, we can almost guarantee that you'll be dealing with stress (often on a daily basis).

Employees in the agency can be roughly divided into creatives and operatives, although there is rarely such a sharp line and most tasks require an understanding of the advertising process on different platforms and which grain of creative.

Creative people are under stress because they have to deliver quality whatsapp number list material that shows the solution in an ingenious way and in accordance with the client's expectations. Compromises are sometimes unavoidable, and such a result sometimes offends the ego and conscience of the creative team. Constant suggestions from clients, additional requests at the last minute, second thoughts and unrealistic expectations - will make the creatives' work more difficult and cause additional stress.

Operatives are under stress because they have to coordinate the campaign according to each client, the market in which they operate and the target audience. Posts must comply with the rules dictated by social networks. The budget must be spent sensibly and conscientiously. Every mistake reflects negatively on the agency, and the client's dissatisfaction creates a lot of pressure. Every technical problem must be explained to the client in an understandable way, and then it is desirable to offer an adequate solution as soon as possible. Constantly worrying about the complete online appearance of a large number of clients will sooner or later lead to an accumulation of stress. A lot of stress creates fertile ground for the emergence of burnout syndrome.

Is there a solution to burnout?
Experts advise at least three weeks of continuous rest, at least twice a year. We will use the first week to "detox" from work. Otherwise, our brain will subconsciously continue to process information, and we will take the work atmosphere with us wherever we are. The second week is reserved for rest, and the third is used to prepare for the return to work. It has probably happened to you that the day after returning from vacation you are already at your desk. In your mind, you're still sipping a cocktail on the beach, but in reality you have new work duties ahead of you. That is why a gradual return to work tasks is so important. However, as we said at the very beginning, there are few who have the luxury to afford a three-week vacation just when they feel they need it.