Remind yourself: Meta title and meta description

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The page title (meta title) is one of the HTML elements that defines the name of a web page. It appears in three important places:

Search Engine Results Page (SERP): A clickable headline.
Browser tabs: The text you see in your web browser tab.
Social Sharing: The meta title is displayed as the main headline when sharing the website via social media platforms.
The page title is important for:

Search ranking: This is used by robots to cash app data understand the content of your website.
Click-through rate (CTR): A well-tuned title with the right keywords can increase clicks.
User experience: A clear and precise title lets users know what to find on your page.
What is a page description?
A meta description is a short text (150 to 160 characters) describing the content of a website. It is added to the HTML of a page and is often displayed in the SERP under the page title.

Although the page description does not directly affect the ranking, it is important for:

Better CTR: A quality description can make users prefer your result in the SERP over others, which will improve your ranking.
Communication value: Having a polished summary of your website content helps users decide whether the page meets their search needs.