Email marketing
This is one of the channels through which communications can be sent to the different users of the shopping centre's database. As we mentioned in the previous section, for proper management of email marketing campaigns it is vital to have refined and updated contact lists, because if not, the opening rate will be negatively affected.
A maxim that must be respected in order cuba email list not to generate discomfort among the shopping center's customers is not to saturate them with constant communications . It is better to use this channel to publicize the most powerful events that are held during the year in the shopping center or other important campaigns, and leave for social networks the topics of interest that arise on a day-to-day basis or that are of lesser importance .
Regarding the content of the campaigns, it should be as clear and concise as possible, so that the user who opens the email immediately understands the information you want to convey. To do this, it is recommended that the body of the email be composed of a brief explanatory text, a striking image that describes the action to be communicated, and a link to the website so that the user can obtain more information if he or she wishes. Campaigns that only contain an image with hardly any text should not be sent, since many email managers block images, so if the email does not contain any complementary text, many users will see a practically empty email.
The subject of the message must be attractive enough for the user to decide to open the shopping centre's email among all the others they receive every day. The basic rules for it to be effective are to use clear and concise language, to meet the expectations of what the user will find when opening the email, and to use a close and personal style without exceeding 35 characters, seasoned with some emoticon. But the most important thing of all is that the
