Ideally, place the link directly in the text of the article

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If you are writing an article about baking bread and mention sourdough, it is natural to include a link to a page that discusses the topic of sourdough in more detail. Such a link appears natural and is useful to the reader.

Dofollow vs. Nofollow
An ideal backlink profile should contain a balanced mix of dofollow and nofollow links. Dofollow links are standard hyperlinks that tell search engines to follow the link and "pass" some of the authority (so-called "link juice") of the linking site to the linked site. This means that dofollow links directly affect the position of the linked page in search business owner data results. Conversely, nofollow links contain the attribute rel="nofollow", which tells search engines not to follow the link and not to pass any authority through it.

In the past, nofollow links were seen as worthless for SEO, but that's no longer the case. While they don't convey "power," they can still drive valuable traffic to your site , build brand awareness, and contribute to a more natural link profile. Too many dofollow links and no nofollow links can make search engines suspect link profile manipulation. That's why it's important to have a reasonable balance of both. A natural link profile should reflect the real behavior of internet users who typically click on different types of links.

Link text or anchor text
When it comes to anchor text, the text that is clicked on and links to your website, it is important that it is relevant to the content of the landing page. It should briefly and concisely describe what the reader will find on the linked page. It is also crucial to avoid repeating the same anchor text over and over again.