Heat maps and session recordings

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Landingi provides AI landing page features and has a ChatGPT-based text generator onboard , capable of providing almost complete copy for your pages.

All you have to do is enter some basic information about your company's DNA, target audience, tone of voice, and more. The more information you specify, the more personalized content you'll get. This is a perfect feature for creating landing page variations for A/B testing.

For effective CRO, you need to track microconversions , which encompass a wide range of user interactions that signal progression toward a primary conversion.

These small actions—such as page views, time on page, form british student data completions, newsletter subscriptions, document downloads, and scroll percentage—are critical indicators of user engagement. They provide valuable insights into user behavior and can be used to optimize digital marketing strategies.

EventTracker , developed and developed by Landingi, is a tool that will streamline your CRO efforts by providing data on user interaction within your pages. Most importantly, it requires no setup or technical knowledge. It's usable and cost-effective, regardless of your skill level.

Try it for free
Boost your CRO strategy Use Landingi to achieve unbeatable results.

However, for CRO to be effective, it must utilize another element: dynamic content , which adapts based on user behavior, preferences, and interests. This technology works alongside static content and is typically controlled by applications and scripts.

A classic example is HTML content found on landing pages or in emails, which is transformed to present relevant information to the viewer, based on their location or previous interactions with the website.

How does it work in practice? When users search for your product, they enter several keywords into their browsers. Your goal is, for example, to offer different headings that respond to the search criteria of each user group.

It's important that these headings appear on the same landing page with an unchanged URL. The goal is to avoid creating numerous pages, each of which differs only slightly in detail.

Instead, you can use dynamic text on the landing page to automate and speed up the process. Just look at the following example:

AI tool that replaces landing page content

Barilliance announced that its personalization strategy, which included AI-powered dynamic content , produced a 337% increase in conversion rate for Australia’s most popular adventure gear store (S. Serrano, Dynamic Content Examples that Increase Conversions, 2023) .