UX Web Design for High-Converting Websites by Frontend Masters

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This is a comprehensive program focused on practical writing, marketing, design, and optimization techniques to improve website conversions while avoiding manipulative practices known as dark patterns.

The course program includes:

four pillars of conversion,
using psychological principles in a non-manipulative way,

encourage action,
design perception and guide user interaction.

The course is comprehensive and covers copywriting, marketing, user interface chinese overseas europe data design, broader UX design, and some aspects of development. It is designed to provide the skills needed to create compelling websites applicable to any sector, from small businesses to international brands.

Duration: 5h

Price: Included in the paid Frontend Masters subscription ($39/month).

Certificate of completion of studies: No

5. Dynamic Yield Personalization and Segmentation Course
The course offers an in-depth look at the crucial elements and procedures for creating a more personalized experience. It provides in-depth knowledge about audience creation and segmentation, which should be the first step in any professional marketing campaign. Skipping it can result in a low conversion rate.

This course is based on a few well-crafted articles that address each important aspect. The full syllabus covers the following topics:

opportunity cost associated with customization,
Functions and structure of an agile customization and optimization team,
create a personalization framework,

audience segmentation and targeting,
determine the most valuable customer segments,
convert people into profiles for segmentation,

One-to-one segmentation with affinity-based personalization, designing large-scale omnichannel personalization strategies, impact of pop-ups, overlays, and interstitials on SEO, continuous testing culture

The course concludes with a compelling case study of Fjallraven, a well-known Swedish outdoor equipment company that boosts its conversion and click-through rates primarily through personalized recommendations and messaging.