Revenue, Product Management,

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Let’s Look At A Couple Of Trends So You Can Assess Your Skill Sets And Consider What Preparations To Take. Disappearance Of Cmos The First Trend Involves The Job Of Chief Marketing Officer Being Retired. Stories About The Demise Of The Cmo Role Aren’t New, But Logistics Company Ups Made Headlines In December When It Eliminated The Role.

Or Did They? As Of Now, Ups Has Created The Role Of Chief Commercial costa rica phone number library And Strategy Officer To Oversee Marketing, Strategy, And Transformation… Doesn’t That Make You Scratch Your Head? Also In December, Etsy, The Online Arts And Crafts Marketplace, Eliminated The Cmo Position And Added The Responsibilities To Its Operations Chief.



And Walgreens Laid Off % Of Its Corporate Staff — Including The Cmo — Moved The Responsibilities To Others In The Company. Every Few Years For At Least A Decade, People Have Discussed The True Nature Of The Cmo Role —and Whether The Job Was Too Big For One Person.