) So Don’t Look To Podcasts From Trevor Noah, Glennon Doyle, Joe Rogan, Or china phone number library Even The New York Times For Hints On How To Succeed. You Don’t Want To Be Like Those People. You’re Taking The Business Podcasting Onramp To A Different Highway. I’ve Gathered Insights From Helping Many Companies Launch And Succeed With Business Podcasts I Shared At Content Marketing World I’m Happy To Share Them With You.
Understand The Attributes Of Business Podcasting A Business Podcast Differs From An Entertainment Podcast In Purpose, Format, Tone, And Target Audience. Here’s How: Purpose: A Brand’s Podcast’s Purpose Isn’t To Entertain Or Directly Monetize It. It Exists To Build Brand Awareness And Authority, Demonstrate Thought Leadership, Increase Content Output, And Increase Demand And (Potentially) Leads.
