If you notice your rankings are going up, you can assume that your content marketing, link building, and technical optimization efforts are paying off. On the other hand, if your rankings remain stagnant or begin to drop, your focus needs to shift. Fixing your SEO strategy becomes a pressing matter.
The traditional way of tracking keyword performance is a bit of a long process. Not only do you have to sign in every time you want to pull data, but you also have to manually determine what data you want to view and export.
In this article, we'll explain the benefits of keyword ranking APIs and walk you through how to use one for your own business.
But let's start with a quick definition first.
What is the Keyword Rank Tracking API?
The Keyword Rank Tracking API (Application Programming Interface) is list of us mobile phone numbers database a tool that lets you automatically transfer keyword ranking data from one piece of software to another.
An API acts as an intermediary between two software applications, allowing them to communicate simultaneously, regardless of programming language. In the context of a keyword rank tracking API, the two applications are the keyword rank tracker and the application with which it shares its data.
For example, if you’re creating a custom ranking report for an SEO client in Google Sheets , you can use a keyword ranking tracking API to automatically populate the relevant fields of your spreadsheet with the appropriate ranking data. At no point do you have to log into your ranking tracking tool and manually extract the data. The API does the work for you.
What are the Benefits of Using a Keyword Rank Tracking API?
What are the Benefits of Using Keyword Rank Tracking API?
Keyword rank tracking apps are an essential part of every SEO professional’s toolkit. They make it easy to track how well pages are performing in the SERPs for all targeted keywords.
With the click of a few buttons (and the toggling of a few filters), rank trackers provide an instant, up-to-date view of how well your site ranks in the SERPs . Using this information, you can accurately measure the impact of your SEO efforts and monitor competitor activity, allowing you to identify new opportunities to improve your organic search strategy.
But this also raises an interesting question: Why use a keyword rank tracking API if keyword rank tracking software is already so powerful? This is because a keyword rank tracking API offers some significant additional benefits.
Here are some of the key benefits of using a keyword rank tracking API:
Customized Reports and Dashboards
Many SEO professionals, both in-house and agency-side, are tasked with developing regular, customized performance reports for SEO campaigns .
For example, let’s say you’re managing an SEO program for an ecommerce client. In this case, you might need to create monthly reports. This would include a breakdown of the site’s ranking performance and an overview of organic traffic, conversions, and sales.
Using a keyword tracking API allows you to selectively (and instantly) populate your report with ranking data, which you can then combine with other important SEO metrics from other sources.
But rank tracking APIs aren’t just useful for creating personalized reports. You can also use them to populate custom internal dashboards to give you a real-time 360 view of how your various marketing campaigns are performing.
Remember, no two businesses are the same. The metrics that matter most to you will depend on your unique business needs and specific SEO KPIs. One report may need to show mobile rankings. Another may show desktop rankings for the first quarter of the year.
A keyword tracking API gives you full control over what ranking data you receive, and how it displays alongside other metrics in your custom reports and dashboards.
Speed and Efficiency Through API
Speed and Efficiency Through API
We mentioned earlier that a keyword tracking API allows you to export ranking data to another application without logging into the keyword tracker itself.
So instead of manually downloading, sorting, and importing your ranking data, a keyword ranking tracking API will do this for you. It will direct the information directly to where you need it (like another application, dashboard, or reporting system). This is especially valuable when creating reports or dashboards that use large volumes of data from multiple sources.
In other words, keyword tracking APIs eliminate the manual aspect of collecting and entering keyword data. This also makes it easy to track large numbers of keywords across multiple search engines and locations. The result? You and your team can be more productive.
Integrate Keyword Rank Tracking API
A keyword rank tracking API can be integrated with other tools and platforms, including analytics or reporting software like Google Analytics , Google Search Console , Google Sheets, etc. It saves you time and effort while providing generally accurate and useful data.
Keyword tracking APIs come with clear and comprehensive API documentation to guide developers during implementation . These guides cover everything from authentication to specifying query parameters.
Once the API is implemented, you don’t need any technical expertise to get the data you want – just keep improving your SEO.
How to Use Keyword Rank Tracking API?
Now that we've covered the benefits of keyword rank tracking APIs, how do you use them?
Of course, the specifics of using a particular rank tracking API will vary from one provider to another. However, the following steps are universally applicable.
1. Choose a Rank Tracker
Before you start using a keyword rank tracking API, you need to choose a rank tracking platform that provides this functionality in addition to other features your business needs. A suitable keyword rank tracking software like AccuRanker will provide you with the following:
What kind of data does the tool provide? For example, does it provide both desktop and mobile rankings? Competitor analysis? What about other important metrics like click-through rates (CTR), share of voice (SoV), and search intent ?
Does the tool offer multiple filtering and segmentation options to help you sort through large data sets?
How comprehensive is the tool's keyword database?
How fast is the tool? This is an important consideration for enterprise companies and SEO agencies that deal with high data volumes.
How often does the tool update its data?
Does the tool have a user-friendly interface?
Does the pricing make sense for your business?
What level of customer support comes with the subscription?
Does the platform offer a free trial or demo?
With over 24 billion keywords, easy-to-use filters, AI-powered CTR, and search intent model, AccuRanker is a powerful tool to improve your SEO.
Authenticate the Rank Tracker API
2. Verify Rank Tracker API
Once you've created an account on a keyword rank tracker that best meets your business needs, you'll need to authenticate your API before you can start using it.
In general, there are two ways to authenticate an API. The first and simplest method is to use a basic API authentication token. The provider generates these unique tokens to verify that the user or application accessing the API's resources has the proper credentials to do so.
