Vitor Pecanha
Oct 8, 21 | 9 min read
Discover the most effective interactive marketing examples to inspire your strategy
Reading time: 8 minutes
In today’s digital world, it’s more important than ever to stand out from the crowd and impress your target market. Why? Quite simply, because if you don’t, you’re likely to be ignored.
That's why Interactive Marketing is so useful. Not only does it cut through the information overload to capture the attention of your customers and leads, but it also allows your brand to show its creative side.
In this post, we will explain what this type of Digital Marketing is about and why it is so important.
Plus, we'll share some examples of Interactive Marketing that our Rock content team thinks are the best they've seen so far.
In this post we will tell you:
What is interactive marketing?
What makes Interactive Marketing so special?
The 11 best examples of interactive marketing
Conclusion: Did these Interactive Marketing examples inspire you?
What is interactive marketing?
Interactive Marketing is simply any type of marketing that enables your audience to interact with written or visual content. It can be as simple as an online quiz or as in-depth as an in-person multimedia experience.
The reason this type of marketing is gaining popularity is that it requires your buyer persona to take initiative and interact with your brand.
This means that instead of simply reading a south africa email address blog post or looking at a product description, they have the option to invest time and take action in exchange for the value you offer them with your interactive content .
➤ For example, you may want to attract a specific buyer to your ecommerce site.
To do this, you offer a 15% discount coupon to all those who answer a five-question questionnaire about their product preferences.
While you're actively collecting data about your ideal customer , they get the value of a discount for filling out the questionnaire. Everyone wins!
But online quizzes aren't the only way to attract customers . There are many other methods, such as infographics, slideshows, games, live streams, videos, audio, and much more.
Simply put, Interactive Marketing disrupts the status quo and invites your audience to engage in interaction with your brand in exchange for something of value.
What makes Interactive Marketing so special?
There are no limits to what you can do! With a creative team, you could turn almost any traditional marketing campaign into an experience that helps your brand stand out.
Customer engagement is a big deal and companies that take an interactive approach often see a noticeably higher level.
Why? You're guiding the customer through the actions you want them to take rather than expecting them to do it on their own. Brands that can create these types of interactive campaigns also typically generate more loyal customers .
The reason behind this may vary, but experience says that memorable marketing campaigns stay with consumers longer, making it easier to remember that company name when searching for a particular product or service.
The 11 best examples of interactive marketing
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Now that we know the basics of Interactive Marketing and the benefits of using it, let’s dive into some examples of companies that are doing it right.
Below are 11 of our Rock Content team's favorites
