When it comes to building relationships with customers, CRM is essential! When it comes to building relationships with customers, CRM is essential! This book provides easy-to-understand explanations for beginners, from the definition of CRM to methods for successful CRM. Download the document Important points to remember when analyzing customers When conducting customer analysis, you need to keep the following three points in mind, taking into account your purpose. Let's take a look at each of these points one by one.
Defining Customers Defining your customers is essential vietnam telegram database to conducting customer analysis. It is important to clarify the type of people in each demographic who will purchase and use your company's products and services. Specifically, you will analyze customer information and set targets and personas. Targets are determined by determining marketing targets based on attributes such as age, gender, and residential area. In contrast, personas are set by defining occupation, family structure, lifestyle, hobbies, and preferences in more detail, and creating hypotheses about a specific person.
Either way, the key is to define your customer and get a high-resolution image of them. This will allow you to think about how you sell your products, how you appeal to them, and how you approach them, and it will also enable you to improve and update the products themselves. Understanding customer needs Identifying customer needs and digging deeper into those needs is also an essential part of customer analysis. There is always a reason why a customer chooses a particular product, so identifying that trend is the first step in understanding customer needs.
Collect and store customer information in a database
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