Position value depending on user app
If you look at the screenshot of advancedwebranking.com statistics, you can see a significant difference between the average click-through rate of mobile apps and the average click-through rate of the same position in desktop apps. Respectively, mobile app users selected the first result after making a request in 31.4% of cases, and computer app users – in 34.84% of cases. On the other hand, from the second to the ninth position, mobile apps dominate, and from the tenth again, the choices of computer application users. Such user behavior is related both to the characteristics of the screen and to the user's perception. The second position of organic results is in mobile apps closer to the center, where the user's gaze is primarily directed, and the first result can be hidden in transitions. all this creates internal conflict and encourages the desire to move on to the next results. On the other hand, a computer user, according to reading habits. used to look at the top of the screen and at the same time see all transition alternatives, All this also contributes to the difference in user behavior in favor of the first position around 3%p. in the case of using a computer screen.
PPC – Paid Click Marketing
Everyone, including the reader, has noticed lithuania b2b leads that when making inquiries in the search engine, the top positions in the results are marked with the remark "Advertisement". A company can reach these top positions with the help of paid click marketing. It is a service of the search engine itself, where you can get to the highest positions by paying for placement. "Possible" because to stay at the very top, especially in conditions of fierce competition, it is necessary to constantly work with the settings. The main advantage is that unlike SEO, PPC gives immediate results. The difference is that in the case of PPC, the company pays for each click that is made on the ad.
In what cases is it worth using paid click marketing?
There are industries in which only a few companies compete among themselves in a certain region. They are specific, niche industries with a small number of buyers or customers. It is very likely that in such industries it is possible to easily optimize the website for the highest positions and receive a large part of purchases/orders organically. However, there are relatively few such companies. Most service providers and merchandisers offer something that many other competing companies also have. In such conditions, a much more aggressive fight is called for. It is multi-faceted and uses a wide range of channels. Getting to the TOP positions in the organic results is becoming more time-consuming and complicated. In such cases, paid click marketing (PPC) comes to the rescue, because with its help, the possibility of getting higher than the first position in the organic search results becomes real. The same applies to new companies whose websites have not yet gained authority and thus won top positions.
