How to calculate the ROI of your SEO strategies?

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It is much better to set goals that you can achieve and keep doing them progressively as you reach them.

With time, patience and continuous work on SEO optimization — along with other actions — it is possible to go beyond 500%, but only if expectations are met, taking into account the size of the team and the availability of resources.

Now, after “preparing the ground” we can get down to work albania phone number list and begin the calculation that will determine the performance of your company’s SEO actions.

Remember that the main idea is to see what works in practice, not to measure numbers without any purpose.

With this in mind, please do the following:

Choose the period you want to analyze
First, you need to choose the time period you want to analyze to determine the effectiveness of your plan.

Depending on how in-depth you want your analysis to be, you can even look at different periods and make comparisons between them later.

But strike a balance: periods that are too long don't give you as complete a sense of specific actions, and periods that are too short give you a confusing view of performance.

Examine data related to conversions
As we have already clarified, what matters when calculating SEO ROI is the conversion rate.

So, that's what you need to investigate.

In fact, having chosen the KPIs for this task will be of great help, since these indicators do not only measure cold numbers — such as the number of monthly visits — but as a whole, each indicator helps you see how a certain action is contributing to increasing conversions.