Are customer satisfaction and loyalty the same thing?

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Yes, constantly acquiring new customers is essential in any Digital Marketing strategy , but the loyalty of those who are already customers is the formula for achieving sustainable growth in any business.

In this article we will discuss what a perfect customer loyalty program should look like:

What is customer loyalty?
Are customer satisfaction and loyalty the same thing?
What are the benefits of having loyal customers?
How to implement customer loyalty program?
5 examples to inspire you to increase customer loyalty towards your company
Keep reading!

What is customer loyalty?
The concept of customer loyalty itself holds no secrets. First of all, it is an australia phone number list indicator of the likelihood that a customer will repeat the experience after their first purchase.

But the term also refers to the method itself. It conveys the strategies, tools and actions that help people become repeat customers , whether by purchasing products or using a service on an ongoing basis.

A loyal customer is a company asset and a personification of the ideal customer .

Finding more of these people and getting to know them better are key steps to achieving recurring and constantly growing sales.

So to begin we must clarify a confusion that generally occurs between the terms satisfaction and loyalty, many times they are understood as synonyms when in reality they are not.