So, in this post we will talk about how email marketing can help us to be successful in our events and how, through email marketing, we can show users why our event is amazing and they can't miss it. Because no matter how amazing it is, if they don't know about it, it's useless.
First of all, it is very important to be clear about who our hong kong mobile phone number list event is aimed at. We must define an ideal profile of attendees in order to carry out segmentation in our database and capture those users who we are most interested in attending our event. In any email marketing campaign, it is essential to carry out segmentation, so it is not a new piece of information. Sending emails to our entire database, without making distinctions and including people who may not be interested in our event, is a mistake. It is important to work on our database and address only our target audience . In addition, personalization will be a key element that will make your opening rate higher, since the recipient will feel that it is an invitation prepared especially for him.
What should our message be?
As always, keep it short. Long texts, as we saw in the previous post , distract us and don't really work. Therefore, try to be as visual as possible so that the user immediately understands what you want to convey. Place a single Call to Action that focuses on the registration of the form. Placing more than one can distract the user's attention from the real objective of our email. Finally, include some image. Either the official poster of the event or some image that is related to the theme of the event.
Tip 1: To make the email even more personal, have it signed by the organizer or the person in charge of communication/events for your brand. This will create a bond between the person inviting and the person being invited.
Tip 2: If you want to surprise users, give them the option to add the event from the email to their calendar .
What type of emails should you send throughout the process?
Pre-event emails
These emails will be sent prior to the event in order to attract as many attendees as possible.
Invitation email
This email will be the one sent to all of our target audience. It is the first contact with users, therefore, it is the one that will make the first impression. Work on the subject thoroughly so that the user is curious about your event, and include in the email all the necessary information to explain your event. In this email you should include the 5W:
