What is guest blogging?
Posted: Sat Sep 27, 2025 1:21 pm
Guest blogging is a content marketing tactic that involves writing and publishing articles on other websites to secure a backlink. Nearly 65% of link builders call guest blogging the most popular tactic.
These articles include your byline and, oftentimes, are highlighted by the editor of that website (or publication) as being luxembourg telemarketing database written by a “guest author” or a “contributor”.
Depending on the publication, you might pay compensation to publish your guest post. However, that's not always the case. Some high-quality publications on notable resources are free of charge, and you will get a link back to your personal website or social media accounts for the sake of quality content.
In rare cases, guest bloggers may receive a monetary reward for their efforts. (Although, I’ve only heard of that happening twice.)
But guest blogging isn’t solely about link building.
How to Become a Successful Guest Blogger
First, let’s define success. I measured it by the number of guest posts published per month per person, the domain rating (DR) of a site, and the amount spent on guest posts.
I was proud to have my small team publish 168 articles with $0 spend on SEJ, SEW, WordStream, SingleGrain, MOZ, OrbitMedia, and other notable blogs. The total number of guest posts exceeded 200+ in one year.
I also measured the number of leads, referral traffic, and shares to understand how guest posts impact business growth, too.
Benchmarks show that 13-15 links per month is the average for link builders with 1-5 years of experience, using different tactics. I reached that number through guest blogging alone.
Set specific, achievable goals, like the number of guest posts.
The first step to start a successful guest blogging process is to set attainable, measurable goals. And you know where to hit now — you can start from 7 posts per month and grow the number along the way.
Seven will work if you’re both a writer and an outreach specialist. If someone else writes articles, set the bar higher and target 10-12 posts per month.
You can also set goals related to your business performance (like getting more leads or clients) or your website performance (like improving your search visibility or your referral traffic), or blend these goals with the number of posts.
Whatever your goal is, make it SMART. Make sure you have the capacity to write and outreach to attain those targets.
These articles include your byline and, oftentimes, are highlighted by the editor of that website (or publication) as being luxembourg telemarketing database written by a “guest author” or a “contributor”.
Depending on the publication, you might pay compensation to publish your guest post. However, that's not always the case. Some high-quality publications on notable resources are free of charge, and you will get a link back to your personal website or social media accounts for the sake of quality content.
In rare cases, guest bloggers may receive a monetary reward for their efforts. (Although, I’ve only heard of that happening twice.)
But guest blogging isn’t solely about link building.
How to Become a Successful Guest Blogger
First, let’s define success. I measured it by the number of guest posts published per month per person, the domain rating (DR) of a site, and the amount spent on guest posts.
I was proud to have my small team publish 168 articles with $0 spend on SEJ, SEW, WordStream, SingleGrain, MOZ, OrbitMedia, and other notable blogs. The total number of guest posts exceeded 200+ in one year.
I also measured the number of leads, referral traffic, and shares to understand how guest posts impact business growth, too.
Benchmarks show that 13-15 links per month is the average for link builders with 1-5 years of experience, using different tactics. I reached that number through guest blogging alone.
Set specific, achievable goals, like the number of guest posts.
The first step to start a successful guest blogging process is to set attainable, measurable goals. And you know where to hit now — you can start from 7 posts per month and grow the number along the way.
Seven will work if you’re both a writer and an outreach specialist. If someone else writes articles, set the bar higher and target 10-12 posts per month.
You can also set goals related to your business performance (like getting more leads or clients) or your website performance (like improving your search visibility or your referral traffic), or blend these goals with the number of posts.
Whatever your goal is, make it SMART. Make sure you have the capacity to write and outreach to attain those targets.