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First of all, we want to emphasize that Artificial Intelligence (AI) is a tool that can be extremely useful in marketing campaigns. But it is essential to use it as a support mechanism, capable of helping to awaken your creativity in the production of increasingly attractive content.
Currently, in the context of using text-focused Artificial Intelligence, we have Chat GPT as the main software reference that can work with you to bring differentials to your email campaigns. Therefore, in this article, we will explore Chat GPT as an example of Artificial Intelligence for email marketing that can be used effectively in your strategies to generate more conversions and save you time. Come with us!
Content
How does GPT Chat work?
Advantages of Artificial Intelligence in Subject Lines
More agility
Equally attractive preheaders
Testing and tuning optimization
Subject Line Request Examples
How to leverage Artificial Intelligence for email marketing
Segmentation
Personalization
Automation
5 Ways Artificial Intelligence Can Benefit Digital Marketing
Extra tips to get the best results
Be specific and clear
Add examples
How does GPT Chat work?
GPT Chat is an AI-driven assistant that is a powerful tool for collaborating on content production and searching for information online. It is an advanced language model that uses machine learning and NLP (natural language processing) algorithms to understand context and generate human-like text.
Providing relevant insights, it can be used in different channels beyond email marketing, such as generating product descriptions, supporting blog posts and more.
To use it, simply start a new chat in the tool whenever you want to make a request according to your needs. Our tip is to use question-like phrases to guide the conversation and ensure that the tool receives enough context and information to continue the conversation.
Advantages of Artificial Intelligence in Subject Lines
As we’ve already mentioned, GPT Chat helps you save time by asking the platform to create a few email subject line options. In other words, it becomes a way to simplify your creation process before you even start writing. Let’s see how this can happen in practice.
More agility
By providing the context of your request or even a few keywords about what you need, you can see how AI can generate a variety of engaging email subject lines. So, use these suggestions as a starting point to create the best subject line you can, saving you effort.
For example, for a promotional email president email lists about the launch of a new product, you can enter questions into the platform such as “What subject line should I use to launch a new product on my e-commerce, as it is a limited-time offer?”. From this, GPT Chat can generate a subject line such as “Take advantage now: 50% OFF on new collection, hurry up while there is still time!” – using scarcity urgency triggers.
Equally attractive preheaders
Your subject line and preheader text should be in sync, and are essential to getting consumers to open your emails. So, use GPT Chat not only to create compelling subject lines, but also informative preheaders that work in conjunction with the subject line, reflecting the actual content of your email. In this case, it’s also worth experimenting with different styles, such as asking a question or using a sense of urgency, to see which approach will yield the best results for your audience.
Testing and tuning optimization
How can you be sure that you’re using AI for email marketing in the most effective way? Only by testing will you be able to compare different versions of your content, whether it’s your subject line, email body content, or design elements . Incorporate the insights gained from GPT Chat data analysis into the performance of your previous campaigns to make data-driven decisions and optimize your marketing strategy.
>> Also check out: 4 elements to consider when A/B testing email marketing
Subject Line Request Examples
Subject lines play a key role in driving open and click rates for your emails. With that in mind, we’ve put together some examples of prompts to help you create attention-grabbing subject lines with GPT Chat:
Generate a list of 5 subject lines for a limited time offer on eco-friendly products (or fashion, fitness, food, etc.).
Create a list of 5 subject lines for an abandoned cart email.
Make a list of 5 subject lines for anewsletterannouncing new products from the online store.
Write a subject line for an email to inactive customers.
How to leverage Artificial Intelligence for email marketing
The best way to use AI for email marketing is to leverage tools like Chat GPT in a way that reinforces the following core principles: segmentation, personalization, and automation . Always remember that Chat GPT cannot replace the role of marketers. Instead, it should be used to optimize and refine the structures already in place in your processes. But now, let’s delve deeper into each of the principles?
Segmentation
While the most obvious use of AI in email marketing is for writing and creating content, the bot can also be useful for creating user profiles to segment your email list. Chat GPT can receive demographic, behavioral, and psychological information about a specific group of users, resulting in more detailed data. This way, you can even analyze customer drop-off points and engagement rates by segmenting users into the right categories so you can tailor your messaging to be consistent with the different stages of the buying journey.
Personalization
With user profiles in hand, you can also use Chat GPT to generate more personalized emails that cater to the interests and preferences of specific audience segments. This message personalization strategy helps increase lead capture, drive conversions, and set the tone for a loyal, long-term customer relationship. Here, you can go beyond the subject line to include preheader, email body content, CTAs, and more.
Automation
Testing quickly to get the best results for your campaigns requires a large number of content variations within limited time and resources. This makes Chat GPT the tool that will be your ally in automating and accelerating the testing process for several different fields of your emails. The platform can quickly create variations of a single email, as you wish, offering a series of options to test until you arrive at the most effective email template.
