Know how AI works
Posted: Sat Sep 27, 2025 1:07 pm
Artificial intelligence is reshaping SEO and how content is discovered. So, I recommend staying on top of AI trends and knowing how search algorithms are shifting in response.
Personally, I find Semrush’s content valuable. Their 2025 AI research has been especially interesting. (For example, did you know that 89% of information cited by ChatGPT comes from sources that rank 21 or lower?)
Search Engine Journal has been another critical resource as I navigate the shift.
5. Study your competitors.
Learning from your competitors is a great way to understand the keys to their success.
Pan suggests looking at websites that are doing well and seeing what other pages they link to, so that when you’re “thinking about creating content, it’s not just a single piece of content you’re creating, but the whole journey that a user might go through.” Your content should cover a natural progression of topics.
You can conduct a competitor analysis to uncover new keywords, where competitors get backlinks (also called inbound links) from, and other new opportunities to capitalize on.
Featured resource: Our free Competitive Analysis Templates help you conduct a thorough analysis of competitors in your niche, and this step-by-step guide walks you through how to use the template for an SEO competitive analysis.
6. Learn by doing.
I’ve always found that I’ve learned best by doing. So, I recommend taking an experimental approach to the process.
If you already have a website, you can practice by doing a competitor analysis and updating your current strategy norway telemarketing database based on your findings. If you don’t have a website, consider building one, implementing your new SEO knowledge, and monitoring metrics.
One of the best things about SEO is that a wide variety of tools are available to help you along every step of the way.
7. Use SEO tools.
Considering the breadth and depth of the internet, it would be a nightmare to do some of the essential SEO functions by hand — this is where SEO tools come in to save the day. They’ve saved me significant time and energy and quickly brought me the results I’m looking for.
Here’s a list of tools I recommend:
HubSpot’s SEO Marketing Software offers SEO recommendations to improve your site, optimize page content, and measure ROI.
AI Search Grader, another HubSpot tool, analyzes how visible your brand is to AI search engines.
Our Website Grader scores your site based on factors like mobile friendliness and SEO optimization.
Google’s Search Console can help you measure your site traffic and fix SEO performance issues.
Google Analytics helps you view important metrics to understand your SEO efforts, like the measure of organic vs non-organic traffic.
Ahrefs is a favorite of HubSpot bloggers. It helps you conduct keyword research and track important stats like search volume and CTR.
Jasper is an AI writing assistant that can help write SEO-optimized blog posts with target keywords.
Once you’re more fluent in the vocabulary of SEO, it’s time to jump in and get hands-on. Since I’ve promised you the shortest SEO tutorial ever, I’ve broken it down into three very broad categories for beginners: content, technical, and sharing.
As you get more familiar and comfortable with SEO, you can build out strategies in each of these categories using the links I’ve provided below.
Personally, I find Semrush’s content valuable. Their 2025 AI research has been especially interesting. (For example, did you know that 89% of information cited by ChatGPT comes from sources that rank 21 or lower?)
Search Engine Journal has been another critical resource as I navigate the shift.
5. Study your competitors.
Learning from your competitors is a great way to understand the keys to their success.
Pan suggests looking at websites that are doing well and seeing what other pages they link to, so that when you’re “thinking about creating content, it’s not just a single piece of content you’re creating, but the whole journey that a user might go through.” Your content should cover a natural progression of topics.
You can conduct a competitor analysis to uncover new keywords, where competitors get backlinks (also called inbound links) from, and other new opportunities to capitalize on.
Featured resource: Our free Competitive Analysis Templates help you conduct a thorough analysis of competitors in your niche, and this step-by-step guide walks you through how to use the template for an SEO competitive analysis.
6. Learn by doing.
I’ve always found that I’ve learned best by doing. So, I recommend taking an experimental approach to the process.
If you already have a website, you can practice by doing a competitor analysis and updating your current strategy norway telemarketing database based on your findings. If you don’t have a website, consider building one, implementing your new SEO knowledge, and monitoring metrics.
One of the best things about SEO is that a wide variety of tools are available to help you along every step of the way.
7. Use SEO tools.
Considering the breadth and depth of the internet, it would be a nightmare to do some of the essential SEO functions by hand — this is where SEO tools come in to save the day. They’ve saved me significant time and energy and quickly brought me the results I’m looking for.
Here’s a list of tools I recommend:
HubSpot’s SEO Marketing Software offers SEO recommendations to improve your site, optimize page content, and measure ROI.
AI Search Grader, another HubSpot tool, analyzes how visible your brand is to AI search engines.
Our Website Grader scores your site based on factors like mobile friendliness and SEO optimization.
Google’s Search Console can help you measure your site traffic and fix SEO performance issues.
Google Analytics helps you view important metrics to understand your SEO efforts, like the measure of organic vs non-organic traffic.
Ahrefs is a favorite of HubSpot bloggers. It helps you conduct keyword research and track important stats like search volume and CTR.
Jasper is an AI writing assistant that can help write SEO-optimized blog posts with target keywords.
Once you’re more fluent in the vocabulary of SEO, it’s time to jump in and get hands-on. Since I’ve promised you the shortest SEO tutorial ever, I’ve broken it down into three very broad categories for beginners: content, technical, and sharing.
As you get more familiar and comfortable with SEO, you can build out strategies in each of these categories using the links I’ve provided below.