Top Tips from the Pros
Posted: Sat Sep 27, 2025 12:52 pm
As you tweak your template, use the advice from these pros to hone the edges of your brand voice and stand out from the crowd.
1. Be human.
Kearns encourages you to ask yourself, “Would a real person say this? Is there something in here that is relatable, peru telemarketing database and that someone can connect to?”
Shattuck reminds you of what should be obvious: “It’s not a dictionary sitting at a computer, it’s a real person.”
brand voice, tweet from dictionary.com
2. Respect your audience.
It’s good to know your audience — it’s gold to respect them. When consumer trust keeps falling, successful brands step into that gap and show buyers they matter. Your brand voice should reflect your respect.
3. Mirror your brand’s product and culture.
People can spot a mimic a mile away. Don’t copy another brand’s culture just because you like. Be yourself. And if you have that great company culture, celebrate it in your content.
brand voice pro tips
4. Be culturally relevant, but don’t sacrifice your brand identity.
I love a good meme, but that doesn’t mean I’d want every company to use it. If a meme doesn’t reflect their identity, I’ll sniff out that phony and drop that brand.
Shattuck said that at Dictionary.com, his content choices reflected both modern culture and the company’s values: “Is this post educational? Is it entertaining?” If he couldn’t answer “yes” to both, he knew the post would flop because it wasn’t adding value to the company’s audience.
Show you know your audience, industry, and the world at large. But stick to who you are in every expression, even if it means shelving the meme.
Brand Voice Examples
If you’re looking for further brand voice inspiration, check out these examples. I find each of these companies presents a clear voice that makes it easily recognizable in its industry.
1. HubSpot
A year ago, you’d be more likely to find a product description on HubSpot’s social media than a meme about brat summer.
But then the social team began experimenting with a more Gen Z and millennial tone of voice.
1. Be human.
Kearns encourages you to ask yourself, “Would a real person say this? Is there something in here that is relatable, peru telemarketing database and that someone can connect to?”
Shattuck reminds you of what should be obvious: “It’s not a dictionary sitting at a computer, it’s a real person.”
brand voice, tweet from dictionary.com
2. Respect your audience.
It’s good to know your audience — it’s gold to respect them. When consumer trust keeps falling, successful brands step into that gap and show buyers they matter. Your brand voice should reflect your respect.
3. Mirror your brand’s product and culture.
People can spot a mimic a mile away. Don’t copy another brand’s culture just because you like. Be yourself. And if you have that great company culture, celebrate it in your content.
brand voice pro tips
4. Be culturally relevant, but don’t sacrifice your brand identity.
I love a good meme, but that doesn’t mean I’d want every company to use it. If a meme doesn’t reflect their identity, I’ll sniff out that phony and drop that brand.
Shattuck said that at Dictionary.com, his content choices reflected both modern culture and the company’s values: “Is this post educational? Is it entertaining?” If he couldn’t answer “yes” to both, he knew the post would flop because it wasn’t adding value to the company’s audience.
Show you know your audience, industry, and the world at large. But stick to who you are in every expression, even if it means shelving the meme.
Brand Voice Examples
If you’re looking for further brand voice inspiration, check out these examples. I find each of these companies presents a clear voice that makes it easily recognizable in its industry.
1. HubSpot
A year ago, you’d be more likely to find a product description on HubSpot’s social media than a meme about brat summer.
But then the social team began experimenting with a more Gen Z and millennial tone of voice.