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Posted: Tue Dec 03, 2024 10:42 am
Segmentation Changes Post-iOS 15
With iOS 15, you’ll very likely need to change your email and list segmentation strategies, as well. Again, we still don’t know exactly how this update will impact your metrics, but we can speculate that the following actions will be necessary:
Rethink what engagement looks like – By relying on metrics like uk business email list clicks, active on-site, visitor who viewed product, and visitor who placed an order, you can better gauge user engagement and then segment accordingly.
Clean up your lists – As you optimize your recipient lists, you may achieve greater success by focusing on click data and active users on site, as these are clear (and uncontaminated) indicators of customer engagement and ongoing interest.
Proactively collect location information – Before the update takes effect, collect any geolocation data you can. After the release date, you can utilize forms to collect location-based data, as long as your customers will actively provide this information.
Power Digital: Preparing You for What’s to Come
Technology is constantly evolving. The changes that follow have both benefits and challenges associated. In response, marketing teams must remain agile—quick to respond and willing to pivot on a dime. Navigating the upcoming privacy changes of iOS 15 is no exception.
This is where our digital marketing agency, Power Digital, makes a difference. We’re a full-service digital agency providing customized performance marketing strategies to empower business growth. Together, we can prepare you for whatever the future of marketing holds.
With iOS 15, you’ll very likely need to change your email and list segmentation strategies, as well. Again, we still don’t know exactly how this update will impact your metrics, but we can speculate that the following actions will be necessary:
Rethink what engagement looks like – By relying on metrics like uk business email list clicks, active on-site, visitor who viewed product, and visitor who placed an order, you can better gauge user engagement and then segment accordingly.
Clean up your lists – As you optimize your recipient lists, you may achieve greater success by focusing on click data and active users on site, as these are clear (and uncontaminated) indicators of customer engagement and ongoing interest.
Proactively collect location information – Before the update takes effect, collect any geolocation data you can. After the release date, you can utilize forms to collect location-based data, as long as your customers will actively provide this information.
Power Digital: Preparing You for What’s to Come
Technology is constantly evolving. The changes that follow have both benefits and challenges associated. In response, marketing teams must remain agile—quick to respond and willing to pivot on a dime. Navigating the upcoming privacy changes of iOS 15 is no exception.
This is where our digital marketing agency, Power Digital, makes a difference. We’re a full-service digital agency providing customized performance marketing strategies to empower business growth. Together, we can prepare you for whatever the future of marketing holds.