
With that in mind, here are 3 tips to get your unengaged subscribers engaged and increase your open rates: Divide your list into sections First on your to-do list is to segment out your initial non-interviewers and create a new list of non-engaged emailers. Many email service providers include this feature. Once you have your non-engaged email list, there are two quick and small changes you can make to your first email to get more people to open your second email.
Try a different time of day or day of the week Figuring out the best time to schedule your email can take a bit of trial and error. Notice I didn’t say send, I said schedule. We know you can carry two watermelons in one seat, but if you’ve made a habit of procrastinating and sending your email at the last minute, it’s time to schedule it in advance. If you sent your first email early in the morning, try sending your second email later in the day to get your non-responding subscribers engaged.