
If you want to communicate effectively with your customers through your mailings, you should make sure that the content or opportunities are exclusive to members. If you want to ensure the continuity of the people on your list, you should always do this so that people are happy with your mailings. In order to get to know e-mail owners better, you can perform sociodemographic (age, gender, profession, marital status, etc.) and behavioral (categories they click on) analysis and separate them according to the purchases they make from your web page.
Target e-mail sendings made according to demographic data criteria and shopping habits will seriously increase the returns. 3. Automating the Content After grouping your emails according to segments and determining the emails to be sent, you can send suitable campaigns to your customers with little human effort. Since the content is processed electronically via e-commerce system, website or your product data, you do not need to do the same job twice. Thus, you can send an automatic email to your customers to buy another product that complements the product they bought.