Voice Search: Factors to Consider

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In the early days of voice search, many experts thought that everything was going to change. They believed that user behavior would be completely different when searching by voice, and that much of the optimization would have to be reconsidered. But voice search has spread as its technical quality has improved, and no major changes have been observed. In general, it can be said that search behavior is similar whether using the vocal cords or the fingertips. The difference may lie, however, in bulk sms austria the typology of the users: the growth of voice search is much more pronounced among young people and children around the world (and especially in China, due to the specific difficulty of the language, which makes Baidu the search engine where this option is growing the most).

Are we missing data?
Google is considering displaying voice search data separately in its console. Recently, Google trend analyst John Mueller invited users to explain what data they want to see and why. Although he was somewhat critical of the requests, the Mountain View company seems to be finalizing some form of voice search screening, probably similar to the differentiation between searches from computers and from mobile devices . Obviously, the vast majority of voice searches are on mobile phones and tablets, but experts agree that Google and companies like Amazon would still find it useful to have this screening option to better understand the user's journey .




Voice as a first choice
This is a normal demand in the face of the inexorable advance of voice technologies. The VoiceLabs report already pointed out in January of this year that there is now an exponential growth in devices whose first choice of interface with the user is voice . These devices went from being less than ten million in 2016 (and less than five the previous year) to a projection of more than thirty-five million for the current year. In other words, if the prediction is fulfilled, the devices for primarily voice use will have multiplied by seven in just two years.