7 ways to level up your cold email copywriting using data
Posted: Tue Dec 03, 2024 10:24 am
Let's open with some interesting facts…
71% of business and marketing executives who exceeded their revenue goals had documented buyer personas.
Of the companies that missed their goals, only 26% of them used buyer personas.
Cold email copywriting is basically crafting persuasive and engaging messages for potential leads or clients who have no prior relationship with you.
You have to capture attention, build trust, and compel recipients to take a specific action: replying, booking a call, purchasing, etc.
It's harder than it sounds.
As opposed to writing a traditional email to a friend, coworker, or boss, cold email copywriting requires you to create a genuine connection with a stranger in only a few words.
Also, your cold email is among dozens of messages that your argentina phone number list prospects will be receiving daily.
So you have to stand out from the crowd and convince your prospects to take action without coming off as gimmicky or sales-y.
It's a fine line to walk.
That's why we've analyzed the data from millions of lemlist cold email campaigns, to identify key statistics and insights that will help you fine-tune your cold email copywriting to get more replies and book more meetings.
Let's get started.
7 cold email copywriting best practices based on data
Here are the 7 best practices for cold email copywriting that will help you write messages that convert.
1. Target the right people
Even the best-written cold email campaigns will fall flat if they're not being sent to the right people.
In one survey , 137 business and marketing executives were asked if they create and document buyer personas as a part of their strategy.71% of those who exceeded their revenue goals had documented buyer personas.
Of the companies that missed their goals, only 26% of them used buyer personas.
A bar graph with the title "use buyer personas to hit your sales goals." The bars show "misses goals," "meets goals," and "exceeds goals." The companies that missed their goals less frequently define and use buyer personas. The companies that meet and exceed goals more frequently use buyer personas
Source: Cintell
Essentially, if you start your cold outreach with a specific buyer persona in mind, and find contacts that match this persona, you're much more likely to meet or surpass your goals.
So before you even write your cold emails, you must stop and define the audience that you'll be sending them to.
What steps should you follow to define your target audience?
→ Make a list of your best clients
→ If you don't have clients, list potential clients and start networking with them
→ Research the attributes of the clients on your list
→ Identify the common attributes across multiple clients
→ Create a fictional profile of the person who would buy your product from each of the clients with common attributes
→ In the profile, include their position, age, goals, path to purchase, and obstacles
→ Separate your buyer personas into tiers, from most to least revenue
Once you have your buyer personas ready, prioritize the tier-one personas. This allows you to concentrate your efforts on the clients who are most likely to bring in revenue the fastest.
71% of business and marketing executives who exceeded their revenue goals had documented buyer personas.
Of the companies that missed their goals, only 26% of them used buyer personas.
Cold email copywriting is basically crafting persuasive and engaging messages for potential leads or clients who have no prior relationship with you.
You have to capture attention, build trust, and compel recipients to take a specific action: replying, booking a call, purchasing, etc.
It's harder than it sounds.
As opposed to writing a traditional email to a friend, coworker, or boss, cold email copywriting requires you to create a genuine connection with a stranger in only a few words.
Also, your cold email is among dozens of messages that your argentina phone number list prospects will be receiving daily.
So you have to stand out from the crowd and convince your prospects to take action without coming off as gimmicky or sales-y.
It's a fine line to walk.
That's why we've analyzed the data from millions of lemlist cold email campaigns, to identify key statistics and insights that will help you fine-tune your cold email copywriting to get more replies and book more meetings.
Let's get started.
7 cold email copywriting best practices based on data
Here are the 7 best practices for cold email copywriting that will help you write messages that convert.
1. Target the right people
Even the best-written cold email campaigns will fall flat if they're not being sent to the right people.
In one survey , 137 business and marketing executives were asked if they create and document buyer personas as a part of their strategy.71% of those who exceeded their revenue goals had documented buyer personas.
Of the companies that missed their goals, only 26% of them used buyer personas.
A bar graph with the title "use buyer personas to hit your sales goals." The bars show "misses goals," "meets goals," and "exceeds goals." The companies that missed their goals less frequently define and use buyer personas. The companies that meet and exceed goals more frequently use buyer personas
Source: Cintell
Essentially, if you start your cold outreach with a specific buyer persona in mind, and find contacts that match this persona, you're much more likely to meet or surpass your goals.
So before you even write your cold emails, you must stop and define the audience that you'll be sending them to.
What steps should you follow to define your target audience?
→ Make a list of your best clients
→ If you don't have clients, list potential clients and start networking with them
→ Research the attributes of the clients on your list
→ Identify the common attributes across multiple clients
→ Create a fictional profile of the person who would buy your product from each of the clients with common attributes
→ In the profile, include their position, age, goals, path to purchase, and obstacles
→ Separate your buyer personas into tiers, from most to least revenue
Once you have your buyer personas ready, prioritize the tier-one personas. This allows you to concentrate your efforts on the clients who are most likely to bring in revenue the fastest.