"SEO Square helps advertisers maximize the ROI of their SEO actions", Nicolas Nguyen

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The disciplines of SEO and digital marketing rely on monitoring and are constantly evolving. Therefore, SEO Square was born at the beginning of the Covid epidemic, in digital, to allow professionals to continue their training. We offer 13 conferences given by Search Marketing professionals , partners of the event. These speeches focus on the two main levers of growth: content and SEO .


Advertisers are struggling to meet their SEO needs
SEO is based on technique, content and popularity. Advertisers today have enormous SEO needs but are having difficulty recruiting. We seek to help advertisers maximize the ROI [return on europe cell phone number list investment] of their SEO actions. We want to give them the keys to improve their strategies in a concrete and pragmatic way.

Read also: SEO/SEA: How to boost your online visibility?

What developments do you see in Search Marketing?
Content marketing is a growth market. The top 5 websites generating the most traffic (Google, YouTube, Facebook, Twitter, Amazon) operate mainly thanks to content. This raw material is also that of SEO. However, artificial intelligence technologies risk disrupting SEO content.



Artificial intelligence technologies could disrupt SEO content
Today we have a Microsoft versus Google game. Microsoft is investing $10 billion in Open AI, [the organization behind Chat GPT] to integrate it into Bing , its search engine. Google is responding with new features and integrating its Bard AI technology into its search tool. It will soon be visible in Google search results.