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Outdoors in campaigns: looking for the perfect location

Posted: Wed Dec 18, 2024 5:28 am
by asimd17
Until now, every time the Balearic Islands were mentioned, images of parties, unique sunsets and incredible images of leisure and fun came to mind.

Although much of this has to do with the incessant marketing and the image that has been sold of this Spanish archipelago, the truth is that each time, with the arrival of the new “slow” movement, the strategy has changed . Although it continues to be the corner where many exteriors are recorded, now it is a different image that is trying to be projected.


The Balearic Islands, as a tourist destination, have always been a meeting place for international people. Beyond the synergies created with creatives from all over the world shareholder data spending time in the summer, they have become a refuge for many who seek inspiration on coasts as attractive as those of Formentera.

In recent times, this island has become an ideological hotbed where specialists seek refuge in search of peace, open spaces, many options for disconnection and the beauty of its landscapes.

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While many people used to fly to Californian corners in search of this kind of inspiration, Formentera has now become a relaxing place worth exploring to find that idea. It is not in vain that it has been the filming set for emblematic films of our country.

In terms of marketing, Formentera has everything it takes to be a more than popular destination. It has services, privacy, heavenly beaches, bucolic corners, etc. In reality, it has everything you could wish for, plus intangibles such as “slow life”, quality of life, the possibility of practising sports in green enclaves, in other words, any marketing campaign designed is practically guaranteed to be successful.

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It doesn't matter if you're looking for accommodation on websites like Holidu or if you're actually looking for places to film commercials or take photos to support any type of campaign.

And although it may seem like something secondary, an image is vital for any type of shoot. The search for locations for different types of recordings requires a lot of work. Not only because of the search for a location, but also because of the conditions, especially outdoors, weather, lighting, etc.