Why does it work?

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Gamified popups generate curiosity and excitement, increasing the likelihood that users will want to subscribe. This is the best approach to collecting email addresses. Our eCommerce clients have seen a 400% increase in conversions and 50% more engagement . In particular, Spin-to-Win popups show a 41% higher conversion rate compared to traditional widgets with countdown timers. Thus, gamification can increase conversions and engagement, increasing the average order value (AOV) and even the lifetime value of the customer (LTV) as customers return for more purchases.

How to implement

In Claspo, you can customize the template design and telemarketing sms phone number data reward pool settings to set the winning probabilities according to your goals. For example, set up a Spin to Win widget with a 60% chance of offering a 5% discount, a 30% chance of a 10% discount, and a 10% chance of a 15% discount. You can also assign unique promo codes to each reward level. It’s also possible to add custom prize options, as WhoseThatBag did:



2. Multi-step forms
This approach breaks down the process of capturing email addresses into smaller pieces, guiding users through simple steps instead of overwhelming them with one giant contact form.

Pop-up-Template-Multi-step
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Why it works
People love simplicity, and multi-step forms give them just that. By breaking up the process, visitors feel less overwhelmed and are more likely to complete the form. This way, you’ll get email addresses for ongoing marketing campaigns. Adding interactive elements or micro-rewards makes the process more engaging and increases completion rates.