The educational sector must take advantage of the possibilities offered by the Internet to reach more people and provide a better service to its subscribers. On the other hand, the possibility of providing quality information is interesting. However, remember that the collection of data from the list must be legal.
Email marketing actions for educational institutions have two specific issues. Firstly, it requires formality to generate credibility. Secondly, it requires the use of specific language. The following examples may be useful:
Newsletters
The use of newsletters is a recurring element, and in educational institutions it is very useful. However, it is necessary to know clearly who we want to address.
For example, if it is a private school or institute , it is clear that the recipient of the recipient will be the parent. Therefore, in this case the informative and didactic tone has to focus on the parent. The best strategy is to give the communications an eminently practical tone.
However, when it comes to universities , the recipient of the message will be the user of the service . Therefore, if you want to generate engagement, you can focus on emotions or credibility. Francisco de Vitoria University sends institutional newsletters, in order to generate credibility.
Francisco de Vitoria
Image source: Francisco de Vitoria
Forms and surveys
Sending out forms and surveys not only cmo email lists helps to gauge satisfaction, but also to check recipients' preferences. It is also useful for summarizing results and ratings. It is worth noting that this can also serve to generate a sense of belonging and community , which will contribute to the loyalty of recipients.
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Segmented emails
Sending targeted emails has become a necessity these days, especially to capture attention. If you want your sales funnel to move forward, this is essential. How can you achieve this? There are basically three keys:
Pay attention to the geographic area of the recipient to check that it may interest your recipient. This is even more important when it comes to face-to-face universities or academies.
Keep in mind the moment of the process , because the beginning is not the same as the conversion. Therefore, segmentation has to be related to the phase of the sales funnel.
Interests are also a good way to get closer to your recipient. The fact that they have already subscribed allows you to send specific emails based on the type of degree or studies they may be interested in.
Therefore, all these aspects, together with a professional design, will help make the mailings successful. An example of a segmented welcome email is that of the University of Derby, in the United Kingdom, to guide a recipient who is going to attend an open day. In addition, it includes social networks at the end, to generate engagement.
Training Email Templates: Derby University
Source: University of Derby
Inclusion in specialized portals
Inclusion in specialized portals is a new alternative, both for university studies and for Bachelor's or Master's degrees . A specific case is that of Atrápalo , which allows institutions to make their offers and reach more people. Although this would force you to rely on an intermediary, you do not have to rule out this option because of the impact it generates.
Image source: Atrápalo
Sending automatic messages
Sending automatic messages , besides being part of a marketing strategy to inform about events or news , serves to validate the communications maintained . This is the case of the writing project Writing and Meditation , which sends an aseptic automatic email after delivering a work to confirm. Whatever the case, reliability is also gained with these gestures.
Basic Email Marketing Dictionary: Part I
Writing and Meditation
Source: Writing and Meditation
Email marketing for educational institutions can work well, as long as you maintain rigor. And fortunately, with the free email marketing tool we provide, the job is easier.
