The current configuration of the economy, the characteristics of the business fabric and the circumstances of the market give the manager a role of leadership and innovation , from the point bulgaria email list of view that his job is to make decisions, design strategies and promote and manage the company's activity.
Decision making
Today's companies are complex organizations where the efforts of the people who make them up come together in pursuit of a common goal. From this perspective, the management function consists of integrating all these people and making the right decisions to achieve these goals.
When facing the decision-making process, managers must take into account several issues . Problems that pose a decision can be broken down into smaller problems to facilitate their resolution. In addition, decision rules must be established and the results of this process must be compatible with the policy and objectives of the organization.

Decisions to be made must minimize uncertainty as far as possible. To do this, the problems and their consequences must be investigated , as well as the possible solutions that can be adopted.
Skills for exercising management functions
There are several main skills or characteristics that a professional manager must possess . Among others, we can highlight:
Leadership. Having the attitude to influence people so that they voluntarily strive to achieve their personal and organizational goals. In addition, the person must conceive the company's mission and design strategies to achieve the goals.