Google loves long-form written content. In fact, recent studies show that written content—especially long-form blog posts—ranks higher in the SERPs of Google and other search engines. Plus, many of the factors Google considers when ranking content include some writing.
10. Write Like You Speak
Just because you're writing about a serious or technical topic doesn't mean it has to look like a robot wrote it.
You should also not try to impress your costa rica phone number library audience by using complicated words and lots of technical jargon. On the contrary, your readers will not understand what you write. They will not even take the time to understand what your content is about.
If you want your readers to stay and enjoy reading your content, write as if you were talking to a close friend or colleague at work.
This makes your content easier to digest. You’ll also be connecting with your readers on a more personal level. In turn, your readers will be more open to building a trusting relationship with them. This is important because people only do business with brands they trust.
Supporting the points you share in your content with facts and figures from reputable online sources strengthens the credibility of your content with your readers.
12. Shift the Spotlight to Your Reader
Did you know that your readers are selfish?
People search for content online to find a solution to a problem or challenge they’re facing, or a question that’s been bothering them. Check out these stats from Wordstream.
