This means using a language, both textual and visual, that can put everyone at ease, but also making the pages accessible without barriers of any kind (e.g. the insertion of videos with audio without subtitles, which may not be correctly enjoyed by people with hearing problems).
Speaking of simplifying conversions , users today find pop-ups of any kind and push notifications frustrating. Instead, they appreciate the ability to enter their data independently with a lead magnet that acts as an incentive (e.g. a discount coupon, a free industry e-book, and so on).
At Leevia, this topic is very close to our hearts, so much so benefits of sms marketing that we are studying the new trends in the world of usability. In 2023, in fact, several new features will arrive. For this reason, we recommend that you continue to follow us to find out more.
By 2023, AI is expected to become increasingly central to the advertising industry . MarTech and AdTech tools are set to revolutionize the work of creative agencies, facilitating and automating various tasks related to content creation.
A good example is ChatGPT, which owes its success to the simplification of the relationship between humans and AI. Of course, ChatGPT is not the only useful tool in this sector. Platforms and tools based on artificial intelligence and machine learning are increasingly numerous and can be useful for generating subtitles, improving design and even creating video content, thus allowing creative agencies to produce high-quality materials more quickly.
Remember, as already said in the paragraphs dedicated to ChatGPT, that these tools are not designed to replace human beings , but rather to support them and provide a basis for improving operations.
New technologies have proven to solve complex problems for marketers. This has led to a transformation in how organizations balance engagement, automation, and human interaction with their scalability.
Overall, the world of advertising, marketing and communication is constantly evolving, precisely becauseand real life are increasingly imperceptible, blurring more and more every day. Following the COVID-19 pandemic, this situation has become even more accentuated, leading to a change in consumer purchasing behaviors who have moved en masse to online.
