1. KOJ YUAV UA LI CAS RAU KOJ?
Txawb rau qee lub sijhawm tam sim no tsis yog "lub neej yav tom ntej" tab sis yog "tam sim no" thiab yog tias koj lub vev xaib tsis yooj yim nkag mus rau cov neeg siv tshawb hauv mobile ces koj Active telegram Number Cov ntaub ntawv yuav tsis nyob qib siab li koj xav tau. Lub Google Performance index yog mus rau mobile ua ntej thiab yog hais tias koj tsis muaj ib tug mobile-phooj ywg nplooj ntawv, ces koj yuav muaj ib tug ntaus hauv SERPs.
Yog tias koj tsis paub meej tias koj lub vev xaib ua tau raws li cov txheej txheem rau kev ua tau zoo hauv xov tooj, ces nkag mus rau hauv koj tus account Search Console thiab saib ntawm Mobile Usability Report. Daim ntawv tshaj tawm no yuav muab rau koj nrog cov npe ntawm cov teeb meem hauv xov tooj yog li koj tuaj yeem ua cov kauj ruam tsim nyog los kho lawv.
2. Koj qhov chaw nyob hauv zos zoo li cas?
Koj puas paub tias tsawg dua ib nrab ntawm cov lag luam tau thov lawv cov npe lag luam? Google yeej ib txwm txhim kho nws lub peev xwm los xa cov txiaj ntsig hauv zos, tshwj xeeb yog kev tshawb nrhiav hauv xov tooj thiab kev tshawb fawb hauv zos yog inextricably intertwined hnub no. 20% ntawm tag nrho cov kev tshawb fawb muaj lub hom phiaj hauv zos yog li koj yuav tsum muaj cov ntaub ntawv tiav thiab raug hauv koj qhov profile Google lag luam. Google hais tias "kev lag luam nrog cov ntaub ntawv tiav thiab raug yog yooj yim dua los ua ke nrog cov kev tshawb fawb zoo".
Nco ntsoov tias koj tau nkag mus rau tag nrho koj cov ntaub ntawv kev lag luam hauv Google My Business, yog li cov neeg siv khoom paub ntau ntxiv txog koj ua dab tsi, koj nyob qhov twg, thiab thaum twg lawv tuaj yeem tuaj xyuas koj. Kuj xyuas kom tseeb tias koj txheeb xyuas koj qhov chaw nyob kom muab sijhawm rau koj txoj haujlwm zoo tshaj plaws los tshwm rau cov neeg tshawb nrhiav thoob plaws Google cov khoom, xws li Maps thiab Nrhiav.
Google txiav txim siab qhov qeb duas hauv zos raws li qhov tseem ceeb, qhov deb, thiab qhov tseem ceeb. Cov yam tseem ceeb no tau ua ke los pab nrhiav qhov zoo tshaj plaws match rau kev tshawb nrhiav.
Ntawm cov neeg siv smartphone:
94% nrhiav cov ntaub ntawv qhov chaw
51% tau mus xyuas lub khw
48% hu ua lub khw
29% tau txais kev yuav khoom
Yog li koj xav tau koj lub lag luam los npaj hauv zos hauv kev tshawb fawb xyaw.
3. Koj qhov UX zoo li cas?
Google yeej ib txwm txhawb kom cov neeg tsim tawm lub vev xaib ua lawv lub hom phiaj tseem ceeb ntawm kev muab kev paub zoo rau cov neeg siv. Lub algorithm tsuas yog mus tau "smarter" ces cov websites uas kuj tau txais "smarter" yuav positioned kom tau txais txiaj ntsig tshaj plaws. Kev paub zoo ntawm cov neeg siv ib txwm mus tob dua li tsuas yog sau cov lej huv. Kev tsim lub vev xaib ntse pib nrog kev npaj zoo.
Lub hom phiaj ntawm UX (neeg siv kev paub) tsim tshwj xeeb rau kev lag luam yog txhawm rau txhim kho cov neeg siv khoom txaus siab thiab kev ncaj ncees los ntawm kev siv hluav taws xob, muab kev yooj yim ntawm kev siv, nrog rau kev txaus siab rau kev sib cuam tshuam nrog cov khoom.
Rau cov hom phiaj no, koj lub vev xaib yog PRODUCT. Qhov no txhais tau tias peb lub hom phiaj yog los txiav txim siab tus neeg siv lub hom phiaj, thiab tom qab ntawd tsim cov txheej txheem rau kev taug kev zoo uas tseem ua rau muaj kev xav zoo thiab ua rau muaj kev paub zoo tag nrho.
Kev koom ua ke UX cov kev coj ua zoo tshaj plaws tsis yog qhov nyuaj, vim tias lub vev xaib muaj cov qauv thiab cov lus qhia. Dab tsi yuav cais koj ntawm cov amateurs yog A / B xeem, thiab peb tau tham ntau ntxiv txog qhov no hauv cov blogs yav dhau los. Yeej, ntsuas qhov ua haujlwm, thiab qhov tsis yog, thiab txuas ntxiv mus kuaj kom txog thaum koj tau txais nws.
4. Kev tshawb fawb lo lus tseem ceeb tseem ceeb heev!
Txawm hais tias Google tab tom muab cov ntaub ntawv tseem ceeb tsawg dua, ob peb lub tuam txhab SEO loj tshaj plaws, Moz thiab Ahrefs, tau tsim thiab txhim kho cov ntsiab lus tseem ceeb vam tias yuav ua tiav qhov khoob uas Google tau tsim. Qhov loj tshaj plaws uas yuav tsum nco ntsoov ntawm no yog qhov uas peb mus txog kev ua tau zoo thiab siv cov txiaj ntsig los ntawm kev tshawb fawb lo lus tseem ceeb tau hloov pauv, ua tsaug rau RankBrain. Nws kuj yog qhov thib peb tseem ceeb tshaj plaws nyob rau hauv qeb algorithm.
Yog tias koj tsis paub txog RankBrain, cia kuv sau rau koj.
RankBrain yog kev kawm tshuab thiab nws tso cai rau Google tso cov khoom hauv cov ntsiab lus ntau dua li tsuas yog tso siab rau cov hlua ntawm metadata. Vim RankBrain Google tau dhau los ua neeg thiab tam sim no nkag siab cov lus nuances zoo li stemming synonyms, thiab cov lus teb. Nws ua rau Google kom nkag siab zoo dua lub ntsiab lus tom qab cov lus uas tus neeg siv thiab hom thaum tshawb nrhiav.
Qhov no txhais tau hais tias tiam tshiab ntawm cov cuab yeej lo lus tseem ceeb yuav coj qhov no los txiav txim siab thiab tsim tej yam xws li Niam Txiv Cov Ntsiab Lus thiab Cov Lus Tseem Ceeb. Nrog rau qhov no hauv siab, koj tuaj yeem tsim cov ntsiab lus uas suav nrog cov kab lus cuam tshuam nrog cov ntsiab lus; Txawm li cas los xij, ua kom ntse txog nws koj tsis tas yuav siv txhua qhov kev hloov pauv ntawm cov kab lus pom thiab ntxiv rau koj nplooj ntawv - lo rau qhov tseem ceeb tshaj plaws.
5. Siv koj qhov kev sib tw los txhawb koj kom zoo dua, tshwj xeeb nrog koj cov ntsiab lus
Cov ntsiab lus yog qhov thib ob tseem ceeb tshaj plaws thaum qeb duas ntawm Google, yog li nws tseem ceeb heev kom tau txais nws txoj cai. Kuv paub tseeb tias koj tau hnov txog kev tsim "cov ntsiab lus zoo" lossis "cov ntsiab lus muaj txiaj ntsig" tab sis qhov no txhais tau li cas thaum nws los txog rau SEO? Nws yog txhua yam hais txog kev nrhiav cov neeg tuaj saib zoo, tab sis qhov tseem ceeb tshaj, ncav cuag lawv. Ua siab ntev nrog koj lub zeem muag thiab cov neeg siv khoom, ua tus daws teeb meem, qhia thiab nco ntsoov "kev sib tham" cov lus nug tshawb fawb thaum sau ntawv.
Tsawg kawg yog 30% ntawm tag nrho cov kev tshawb nrhiav tau rov qab cov lus teb nplua nuj nrog ntau cov lus teb no tau teb rau "leej twg, dab tsi, thaum twg, qhov twg, vim li cas, thiab yuav ua li cas" cov lus nug. Tej zaum nws yuav yog qhov zoo los qhia rau ntawm no tias kev tshawb nrhiav lub suab tau nce siab thiab feem ntau yuav muaj kev sib tham nrhiav thiab cov lus teb nplua nuj thev naus laus zis tau siv rau qhov no. 55% ntawm cov hluas thiab 41% ntawm cov neeg laus twb siv lub suab nrhiav txhua hnub.
