We’ve already mentioned Dropbox, which thanks to referrals managed to go from 100,000 to 4 million users in just 15 months!
Another very popular service, Evernote , owes its success to the referral program, with which it was possible to obtain credits to purchase Premium features.
evernote saas
The referral must use clear and catchy calls to action that concretely ghana phone number library show the benefits you will get by inviting people to use the service.
#4 Think of selling a service and not a product
Sumo, one of the services that has had the most impressive growth in recent years, adopts a series of automation solutions (after all, it is their business) but does not forget the importance of the human touch .
As you can see in the image below, you are offered a free consultation call to understand in a concrete way how their service can solve specific problems on your website.
sumo saas
People still prefer human contact when they are in the decision phase, so they can only appreciate receiving a free consultation. This will also give them a chance to imagine what interactions will be like in the customer care phase.
In our experience at Lead Champion, we noticed that the simple plug&play with activation from the website was not effective: our customers always need a human contact (even if only by phone) to decide to adopt our solution. This is essential for customer acquisition, but also to establish that relationship that can guarantee long-term customer satisfaction.
