If not, it's time to learn! I'll tell you in detail.
I'll also tell you how you can automatically collect video testimonials with Hubspot. You won't have to worry about spending extra time asking for testimonials.
Read on to unravel the mysteries of Hubspot and automated video testimonials.
Why Video Testimonials?
Video is all the rage, as the popularity of Youtube and TikTok proves: people simply love watching videos.
Check out these stats if you don't believe me:
70% of marketers say video converts better than any other medium
86% of companies use video to market their product or service
93% of marketers say social media video has helped them gain new customers
99% of marketers said in 2020 that they plan to continue using jamaica phone number list video in their digital marketing in 2021.
Video testimonials work
The popularity of video materials is matched by a much sadder picture regarding text reading data:
43 million adults in the US have low literacy levels
Average daily reading time is constantly decreasing
With these statistics in mind, video can be more accessible to many potential customers.
On the plus side, video is a way to convey emotions in a more tangible way: we see facial expressions and hear the person's tone of voice when watching video, rather than just text.
Customer testimonial videos as social proof
We know that social proof is one of the most effective ways to build trust with your audience.
Positive reviews, case studies, and testimonials from satisfied customers show your potential customers that there are people who are happy with your brand's products and services. This encourages them to trust you as well.
Video testimonials and other social proof work much better than advertising or a statement from a company representative.
Advertisements vs. testimonials
Remote video customer testimonials
Asking for and producing video testimonials can be time-consuming and expensive if you have to hire a professional production team or use in-house resources to make them.
Luckily, you can let customers create video testimonials remotely with software like Trustmary.
You save money and time, and shooting a simple selfie video is a low-demand activity for clients, compared to a video production where they would have to be the star of the show.
asking for video testimonials
Hubspot + Video Testimonials = The Best Combination in the World
Did you know that you could simplify the process even further by making it automatic, from requesting a testimonial to publishing the finished product online?
If you use HubSpot as your CRM system, you can set up trigger events and send automatic testimonial requests to your customers. All you have to do is install the native HubSpot and Trustmary integration and follow the steps detailed in this blog.
automation hubspot integration
Pssst… The same can be done with Pipedrive !
But first, let’s see what else you can do with the Trustmary x HubSpot integration.
1. Collect customer feedback
Knowing what your customers think and feel is a great asset. It helps you improve your products and services, and allows you to react to sudden changes in the type of feedback you receive.
With Trustmary, you can customize your feedback surveys and add brand colors, logos as well as the right questions.
