Marketing and sales teams: 5 practices to improve their communication
Posted: Thu Dec 12, 2024 9:17 am
In 2020, it is practically impossible to leave out technology and digital if you are looking for effective development for your business and your marketing and sales teams; and even more so in challenging times like the one we are going through, where companies that stuck to the conventional are facing a reality that they may have never experienced before.
This season has made it very clear that if your business does not take digital into account, it will face greater difficulties and its chances of adaptation will be diminished.
With this in mind, it is important that you know everything that a digital canada b2b leads transformation includes, because it is not only a stage where you must have social networks and use mobile devices in your strategies. It is also a change in mentality and internal processes in your company.
Your business model, your corporate culture, your strategies and your teams must be aligned under this concept of digital transformation in order to truly see the fulfillment of the goals.
Making digital changes punctually or with small actions will only cause an imbalance in the synergy within the areas of your company, which is why we recommend going all out when you make the decision to digitally transform your business.
With this in mind, we decided to write this eBook where we will help you face the change from physical to digital with five practices that you should include to improve communication between your marketing and sales teams.
These 5 practices are:
Optimize communication between teams
Avoiding communication errors
Improving customer service through good communication
Developing your company's growth through a good relationship between marketing and sales
Keeping the link between your marketing and sales departments
We will now develop each of them.
Optimize communication between marketing and sales teams
The basis of any effective relationship is communication. This is a law that applies to many areas of life, both personally and professionally, and unless you have a team that relies solely on artificial intelligence, these two areas are key for each of your members.
When you combine the work of your sales department with that of marketing, it is often called Smarketing and although some companies do not consider the creation of this mix necessary, it has been proven by major brands that this union gives excellent results, especially if Inbound Marketing is your methodology.
So how do we achieve optimised communication between these teams? There is a process called a “service level agreement” (SLA) which is nothing more than a commitment between marketing and sales to achieve the company’s objectives.
According to HubSpot, companies with an SLA are 34% more likely to have a higher return on investment (ROI). Additionally, these companies are 21% more likely to get a larger budget for their departments.
This season has made it very clear that if your business does not take digital into account, it will face greater difficulties and its chances of adaptation will be diminished.
With this in mind, it is important that you know everything that a digital canada b2b leads transformation includes, because it is not only a stage where you must have social networks and use mobile devices in your strategies. It is also a change in mentality and internal processes in your company.
Your business model, your corporate culture, your strategies and your teams must be aligned under this concept of digital transformation in order to truly see the fulfillment of the goals.
Making digital changes punctually or with small actions will only cause an imbalance in the synergy within the areas of your company, which is why we recommend going all out when you make the decision to digitally transform your business.
With this in mind, we decided to write this eBook where we will help you face the change from physical to digital with five practices that you should include to improve communication between your marketing and sales teams.
These 5 practices are:
Optimize communication between teams
Avoiding communication errors
Improving customer service through good communication
Developing your company's growth through a good relationship between marketing and sales
Keeping the link between your marketing and sales departments
We will now develop each of them.
Optimize communication between marketing and sales teams
The basis of any effective relationship is communication. This is a law that applies to many areas of life, both personally and professionally, and unless you have a team that relies solely on artificial intelligence, these two areas are key for each of your members.
When you combine the work of your sales department with that of marketing, it is often called Smarketing and although some companies do not consider the creation of this mix necessary, it has been proven by major brands that this union gives excellent results, especially if Inbound Marketing is your methodology.
So how do we achieve optimised communication between these teams? There is a process called a “service level agreement” (SLA) which is nothing more than a commitment between marketing and sales to achieve the company’s objectives.
According to HubSpot, companies with an SLA are 34% more likely to have a higher return on investment (ROI). Additionally, these companies are 21% more likely to get a larger budget for their departments.