By using social media marketing, you will open new channels to establish communications with your audience within the digital world. Currently, according to data from a report , there are 4.5 billion people using the Internet and 3.8 billion on social networks, that is, 60% of the world's population is connected to the Internet.
[Tweet “Currently, according to data from a report, there are 4.5 billion people canada business email list using the Internet and 3.8 billion on social media.”]
This means that a large part of your audience is on social media and if you use them correctly, you can obtain great benefits for your brand, generating content adapted to each format and focused on your target audience. Likewise, social media marketing allows you to amplify your messages and obtain traffic organically or paid, the latter option being through the ads you can make on each platform.
Find out which social networks your target audience uses and start creating valuable content for them within these digital platforms.
Email Marketing
Email marketing as an Inbound strategy is a very powerful form of communication, as it allows you to have direct contact with your audience.
At the same time, you increase your chances of generating more effective conversions because your messages will specifically reach the audience for which you designed them. You even have the possibility of segmenting your audience and being even more specific with your content.
According to research from Harris Interactive , 42% of companies say email is one of the most effective channels for lead generation.
In the case of email marketing, it is important to know what time of day and what days of the week are most effective for sending your emails. Likewise, the frequency with which you send your emails is very important.
Any user who receives too many emails from the same brand will feel overwhelmed and will have a negative effect, ruling out the possibility of converting prospects into customers.
Finally, you should know that one of the greatest benefits of email marketing is its low cost and high performance. Many of the platforms with which you can carry out your campaigns will allow you to know in real time the performance of your emails.
You'll be able to see how many people opened your emails, from which devices and in which location they are located, and you'll also know the bounce rate or unsubscribe rate.
All this information is essential so that you can make the necessary adjustments to your strategy.
Lead Nurturing
Lead nurturing is a technique for personalizing long-term relationships with your leads, where you will “nourish” them with valuable information to generate trust and help them move forward in the buyer’s journey .
