Make it an appropriate length that allows for full viewing on both computers and mobile devices. We recommend that it does not exceed 50 characters to ensure it is readable.
Highlight the benefits that the reader will find in the newsletter; it should be like a preview of the content.
Avoid using sustained capital letters, as in writing this practice gives the impression of anger or shouting.
Do not use special characters.
Build anticipation: Summer sales are waiting for you, appeal to emotions: Your australia company email list dream vacation at discounted prices, use questions: What is the secret to a good post?, add a touch of humor, implement a sense of urgency: 2 days left until the sale ends!
The preheader: We can define it as the text that complements the subject and summarizes what we want to say in the content. To make an effective preheader, follow these recommendations:
Make it attractive, use all your creativity, generate expectations, you can personalize it as this increases the chances of opening and makes your message seem more accessible.
Include a call to action, this will help you significantly in the opening rate of your campaigns.
Forget repeating the same thing that the subject line says, this does nothing to improve your message, and you are missing out on the opportunity to increase your opening rates.
Don't forget about mobile: it's true that the preheader display is important on the computer but even more so on mobile, they are almost as important as the subject.
The headline: The three words that define a good headline are brevity, simplicity and clarity. Many people take this topic lightly, but it is necessary to make several options and choose the best one. It is a fundamental element that motivates people to continue reading, so if you want people to read you, make an effort to create attractive headlines.
Some examples of headlines that work are those that include numbered lists, those that deal with case studies, news headlines, or those that ask a question. You can also implement examples such as: Reasons for…, How to…
Other good ideas are to personalize it, speak in the first person and use interesting adjectives. Implement different types of titles in your campaigns, analyze your statistics and find out which ones work best for your brand.
Body of the email: You can give it the structure you want or need for the moment, including images or animated GIFs that are lightweight. Use a size of 14 to 16 px for the typography, these are the ideal measurements so that they are readable on all devices. Include spaces between paragraphs or columns.
A very effective strategy at this point is to implement content marketing , which consists of creating valuable content for your audience, helping to increase interaction, positioning and brand image.
Among its advantages is that it is not intrusive, making it an excellent way to promote products or services.
The brand differentiator is communicated in such a way that the company becomes a reference in its industry, a brand community is created and its customers can become a kind of brand ambassadors.
Content is created with the purpose of guiding or educating, and this leads to more leads and conversions. It creates more personalized and closer communication with people as they receive information tailored to their needs.
