3 Ideas to increase sales in a software company
Posted: Thu Dec 12, 2024 7:16 am
Selling intangibles like software is a challenge. If your company has any of the following business models, this article can help you increase sales:
You sell custom software development projects
You sell software licenses that the customer pays for in perpetuity or under a software as a service scheme
3 ideas to increase sales in a software company
In both schemes, technological mastery is necessary, but it will be of no use if the company is not able to generate more projects or license sales with greater profitability.
Companies don't buy software, they buy a business outcome
Focus on selling the value of the technology. These two bc data mexico package questions will help you to dimension the value: How much is the success of your implementation worth to the customer? Maybe automating a process will make the customer $50,000 in profit. What is the cost to the prospect if they don't implement the software? If the customer doesn't automate the process, they'll probably make 20% profit instead of 30%.
To achieve greater profitability for a software company, it is important to be able to predict the closing of future projects so that the workflow is stable. That is, the work team has projects to execute and there is a “floor” of income that supports the operation, but that the work peaks do not exceed the installed capacity.
You sell custom software development projects
You sell software licenses that the customer pays for in perpetuity or under a software as a service scheme
3 ideas to increase sales in a software company
In both schemes, technological mastery is necessary, but it will be of no use if the company is not able to generate more projects or license sales with greater profitability.
Companies don't buy software, they buy a business outcome
Focus on selling the value of the technology. These two bc data mexico package questions will help you to dimension the value: How much is the success of your implementation worth to the customer? Maybe automating a process will make the customer $50,000 in profit. What is the cost to the prospect if they don't implement the software? If the customer doesn't automate the process, they'll probably make 20% profit instead of 30%.
To achieve greater profitability for a software company, it is important to be able to predict the closing of future projects so that the workflow is stable. That is, the work team has projects to execute and there is a “floor” of income that supports the operation, but that the work peaks do not exceed the installed capacity.